2001 Aston Martin Db7 Vantage V12 on 2040-cars

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Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Aston Martin values electric propulsion over downsizing

Not even small-volume manufacturers are being exempt from the automotive industry's pursuit of higher efficiency and lower emissions. At present, that means either electric propulsion (whether in part or in whole) or downsizing conventional engines, and for Aston Martin, the future apparently lines in the former. "I see in our future obviously V12s, V8s and probably battery-electric cars," Aston's CEO Palmer revealed to Autocar. "As time evolves, there's probably an inevitability to hybridisation, simply because, car by car, you can only downsize so much. I'd rather put a hybrid in there than an in-line four-cylinder." So just how does the company envision implementing electric or hybrid propulsion? "Imagine something like a 4x4, 1,000-bhp silent Rapide. I think 'Power, Beauty, Soul' doesn't say it has to be a gasoline engine. It just needs to be really powerful, really beautiful and set your heart on fire," Palmer explained. "I'd argue that 1,000 bhp on the ground would probably do that for you. So that's the route we could go." The British automaker demonstrated the DBX concept with an all-wheel-drive electric powertrain at the Geneva Motor Show a few months ago, and is currently in the process of revitalizing and expanding its current product range. Of course Aston isn't the only high-end niche automaker faced with the decision to either downsize or add hybrid propulsion. Ferrari is taking both approaches, using smaller turbocharged engines in its V8 models and moving towards hybrids with its V12s. Porsche offers an array of plug-in hybrids and is in the process of downsizing and turbocharging its naturally aspirated engines. Pagani switched from a big V12 in the Zonda to a smaller turbo V8 in the Huayra. Bugatti is expected to use electric turbochargers in its Veyron successor. And Lamborghini was recently reported to be considering a turbo five for the Huracan.

Aston Martin likely to resurrect Vanquish name for Ferrari fighter

Aston Martin recently hosted press drives for the new DBS Superleggera in Germany. On the sidelines, Motoring spoke to the carmaker's chief creative officer, Marek Reichman. Answering the question of whether the coming mid-engined rival to the Ferrari 488, Lamborghini Huracan, and McLaren 720 S could revive a very important name for the brand, Reichman responded, "Without saying yes, that sounds like a plausible solution for a beautiful name like Vanquish." The Vanquish named first appeared from 2001 to 2007, returning from 2012 until retiring again this year on the Vanquish S (pictured). Although it's historically been used on the most powerful vehicles in Aston Martin's range, and both of them V12s, the latest flagship switched to two erstwhile monikers in combining DBS and Supeleggera. Reichman said the switcheroo "better reflected [the DBS% positioning than Vanquish." The future V-named coupe will be out to conquer every vehicle in the segment, not just in the family line-up. Still light on details at the moment, we expect the Mercedes-AMG-sourced 4.0-liter twin-turbo V8 behind the seats, boosted by an electric motor. Reichman didn't shoot down the possibility of using an electric motor for e-AWD capability and all-electric driving. That motivation will power a body expected to go heavy on carbon fiber, active aerodynamics, and the wind-cheating prowess gained from partner Red Bull Racing and aerodynamicist Adrian Newey. After iterating through 12 scale models and three full-sized mock-ups so far, the creative honcho said the final car will "be the most beautiful mid-engined car on the road." The coming Vanquish will be car number five of Aston Martin's Second Century plan, aiming to deliver seven cars in seven years. The Aston Martin SUV will be the fourth when it enters production late next year, after the DB11, Vantage, and DBS Superleggera. The mid-engined screamer follows in 2020. Related Video: