2001 - Aston Martin Db7 on 2040-cars

Auto blog

Aston Martin Vantage and DBS Superleggera 007 Editions are shaken and stirred

We're 25 movies into the James Bond franchise at this point and it's well established that 007 has developed an unhealthy taste for Aston Martins. To wit, the upcoming film "No Time To Die", says the British motoring company, "will be released around the world in November 2020 and will feature no fewer than four iconic Aston Martin sports cars: the iconic DB5; the classic Aston Martin V8; the brand’s latest super GT,  DBS Superleggera; and the exceptional Aston Martin Valhalla." To herald the occasion, Aston Martin has rolled out two new 007 Editions. We'll start with the Vantage 007 Edition, which is inspired by the Aston Martin V8 from 1987's "The Living Daylights." Cumberland Grey paint joins a unique mesh grille with chrome bezel, a dashed yellow diffuser that the automaker says is "inspired by the hazard stripes on the film carÂ’s rockets" and sun visors with an embroidered radio station frequency of 96.60 FM, which will make sense to diehard Bond fans. A series of optional mock weapons, ski racks, and faux bullet holes round out the package. Aston Martin's flagship DBS Superleggera also gets a 007 Edition. Only 25 will be produced, each in Ceramic Grey highlighted by a black carbon fiber roof, mirror caps, splitter, diffuser and rear Aeroblade. Bond-specific emblems join unique 21-inch wheels and an interior finished in black leather with red accents. Want one? Aston Martin is currently taking orders, with deliveries expected in the first quarter of 2021. Related Video:

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

Supercar parade entering highway is mesmerizing

In what must have looked and sounded to motorists on the M6 like an invasion of The Swarm, a parade of 50 enthusiast gems leaving a charity event were caught shooting down the on-ramp and merging into traffic. There were plenty of Porsches joining the 959 and Ducktail above, Aston Martins going back to the badboy V8 of the last millennium, a Ferrari Testarossa, a TVR and numerous other Easter eggs.
There were not, however, plenty of turn signals, with someone counting just five among the fifty engaging in proper use of the blinker. One reason put forth for that is the same reason we're posting this video, which is from last Summer, below: "because supercar." Enjoy.