1972 Alfa Romeo Spider Veloce Convertible 2-door 2.0l on 2040-cars

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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Alfa Romeo Giulia leaks early

The new Alfa Romeo Giulia is set to debut June 24, but the eagle-eyed folks at CarScoops already found these two somewhat blurry shots of the upcoming sedan. While there's unfortunately no photo of the front, these images give an idea of what to expect from Alfa's future four-door challenger to the BMW 3 Series and Mercedes-Benz C-Class. According to CarScoops, this is the Quadrifoglio Verde performance trim, and the blurry profile images certainly appear to show that insignia on the front fender. Don't worry about the mouthful of a name, though, because the far less vowel-filled Cloverleaf moniker is reportedly being used in some markets. Beyond the badge, this crimson Giulia has a short deck at the rear and large fender flares. Vents cut into the fenders also communicate the model's sporty intentions. The rear shot shows angular taillights and dual exhausts nestled in a diffuser down below. The Giulia badge is clearly visible, and there's a contrasting black lip spoiler running along the edge of the trunk. A set of black wheels completes the performance-tuned look. For now, hard facts about the Giulia's mechanical details remain largely a mystery. The engine range reportedly includes a V6 with some relation to Ferrari that possibly pumps out around 480 horsepower, and a turbocharged four-cylinder might also be available. Some portions of the chassis are rumored to be borrowed from the Maserati Ghibli, as well. A crossover sharing the same platform may join Alfa's lineup in 2016. Related Video:

2022 Alfa Romeo GTV leaked image shows high performance coupe

Update: Turns out, the image came from the School of Design Milan and is not a leaked image of the upcoming Alfa GTV. We have since learned the image was of a rendering presented during a class. Alfa Romeo declared it was going to bring back the GTV name with a high-performance hybrid car last summer at its five-year plan conference. We got a teaser then, but now this image has surfaced online, initially appearing on the Italian Club Alfa website. It does indeed have the coupe bodystyle we surmised before. We're getting a grand tourer vibe from the styling right now, especially in knowing Alfa plans on giving the GTV 600 horsepower. The power will most likely come from the 2.9-liter twin-turbo V6 hooked up to some form of hybrid electric system. We've been told to expect all-wheel drive, torque vectoring and a 50/50 weight distribution for the GTV, along with a short electric-only range. Alfa's Giorgio platform was designed with electrification in mind, so this car will certainly ride on those underpinnings. That's great to hear, because the Giulia and Stelvio are both dynamic standouts in their respective classes. This car's looks looks set to take on other luxury grand tourers like the Lexus LC500 and BMW 8 Series. The GTV is set to be joined by a new 8C supercar with even more horsepower in 2022. That vehicle will also be using a hybrid powertrain. Both these cars are still a few years from production, but we may just see a concept or two at auto shows leading up to their eventual reveals.