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Alfa Romeo teases million-dollar supercar debut for August 30

The long-rumored and limited-edition Alfa Romeo supercar will see its debut August 30. The brand teased an intake grille on Twitter with the line, "The courage to dream. It’s time to seize a game-changing moment with more passion than ever. Be prepared to enter the dream." We're also informed that the happening will be livestreamed from the Alfa Romeo Museum in Arese, Italy. The location was foreshadowed by brand CEO Philippe Imparato in February, when he said, "We are working on something that I could put aside the 8C in the museum of Arese, being proud of our contribution to the history of Alfa Romeo. That is what we want." August 30th: “Il coraggio di sognare”. ItÂ’s time to seize a game-changing moment with more passion than ever. Be prepared to enter the dream. pic.twitter.com/3hQjs4xBtQ — Alfa Romeo (@alfa_romeo) July 4, 2023 Reports say the something could be called either the 33, a call to the original Tipo 33 race car and Stradale of 1967. Both versions of the T33 are legendary in the brand's history, although both were powered by the 2.0-liter V8 in the competition variant. The 6C name that's been bandied for years would recall six-cylinder Alfas from the late 1920s to the early 1950s, and slot between the here-and-gone 8C Competizione supercar and 4C sports car.       This new beast will be a V6, that much we know. Reporting agrees that the Maserati MC20 Cielo roadster will provide the bones. Maserati's flagship is built on a carbon tub sprouting front and rear aluminum subframes, same as the 4C's construction, the Maserati built in the same Modena facility as the retired 4C. The Alfa Romeo-branded Formula 1 team might be contributing chassis tweaking suggestions; the supercar reveal happens the same weekend as the Italian Grand Prix at Monza, making for a natural crossover showcase. Sources differ on the engine. Some believe the entire MC20 Cielo package makes the jump, including the twin-turbo 3.0-liter Nettuno V6 making 621 horsepower and 553 pound-feet of torque. It's said engineers will add at least one electric motor to bump output to around 800 hp. Others believe it'll be the twin-turbo 2.9-liter V6 from the Giulia Quadrifoglio, tuned up to 539 hp and 443 lb-ft in the limited-edition GTAm. Production and price guesses are all over the map. Autocar says only 33 examples are coming out of Modena.

Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

Just 45% of Fiat dealers are profitable, and they're angry about it

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On average, Fiat dealers have only been selling about 17 cars a month.
We've been wondering for some time how Fiat dealers in North America have been getting along with just one model range in their showrooms up until recently. Franchisees spent millions building, stocking and manning sleek new 'studio' showrooms, only to have but a single model to sell, the cherubic 500. And even with its many derivatives, the Cinquecento is still an inexpensive model with its attendant lower margins. Perhaps it should come as no surprise then, that just 45 percent of US Fiat dealers are said to be profitable.