1973 Alfa Romeo Gtv on 2040-cars

Auto blog

Alfa Romeo to launch eight new products by 2018, increase sales to 400K units

Alfa Romeo will go back to being the brand people admire, according to CEO Harald Wester.
After a few streams of news on the various brands in the Fiat Chrysler family, here's the deluge we've been waiting for - Alfa Romeo. The legendary Italian brand is being pointed towards a renaissance, as shown by the brand's five-year plan.

Alfa Romeo realigns product onslaught (again)

After Sergio Marchionne announced an ambitious plan in May of 2014, Alfa Romeo has continued to struggle, pushing back launch dates and the debut of the models that would serve as the brand's new bedrock. And now it's happening again. A new investor relations document reveals that Alfa won't complete the debut of its new lineup until the middle of the next decade, and that FCA will be scaling back the brand's research and development, manufacturing, and product investments through 2018. The move is partially down to "uncertainties" in China, which gels with what we reported back in December. Alfa also needs extra time to "guarantee proper global distribution network execution," the document claims. As we've reported, the revised product cadence will still see the Giulia (pictured) and a new midsize utility vehicle hit dealers in 2016 and late 2016/early 2017, respectively. From there, Alfa is still aiming to flesh out its lineup with six more vehicles, including a fullsize sedan, two more utility vehicles, two "specialty" vehicles, and a hatchback. This new product strategy differs from the original Marchionne strategy in a few key ways. First, all of these vehicles were supposed to have been launched between May 2014 and sometime in 2018. Since it's 2016 and we can't even buy a Giulia yet, it's pretty clear that plan isn't going to happen. Instead, the six vehicles that will follow the Giulia and midsize CUV won't start arriving until 2017, with debuts continuing until at least 2020. The new product strategy also better reflects today's market. Gone are the two compact cars, and in their place is a single hatchback, arriving at the tail end of the brand's new product offensive. That might explain why the MiTo was given a stay of execution. It's no surprise to see a second utility vehicle in Alfa's plan, considering the way the segment has exploded in the past few years, while enthusiasts will likely welcome the idea of a second "specialty" vehicle. The brand's second midsize sedan has been pushed out, though, so the only Alfa four-door following the Giulia will be a fullsizer. As for Maserati, the investor relations PDF didn't list nearly as many specifics. As we've reported, FCA still expects the Levante CUV to be a growth leader for the brand by 2018. The performance brand's fortunes will also be bolstered by pairing its dealerships with those of Alfa Romeo. Related Video:

Alfa Romeo Stelvio caught hiding under ugly black camouflage

The vehicle you see here, bedecked as it is in camo-shaped warts and baubles, is the Alfa Romeo Stelvio. Behind all that ungainly black plastic hides a jacked-up crossover based on the bones of the upcoming Gulia sedan, which, painfully, we're still waiting to officially launch. Suffice it to say that we're not expecting to see a production version of the Stelvio until much later in 2016. Up front, the well-established rounded-triangle grille that marks the Alfa Romeo marque comes through loud and clear... though it looks a little bit sickly covered in all that cladding. We're sure it'll be appropriately prettied up for production, and we're equally certain the slit-like headlamp cutouts are hiding stylish swept-back lighting units. We can't make out much of the Stelvio's bodysides, but we see some nicely aggressive rolling stock to go along with what appears to be a pretty steeply raked greenhouse. View 10 Photos That incongruously shaped chunk hanging off the back glass was likely tacked on to hide the shape of the actual tailgate, and perhaps there are some sensors or computers hanging around inside the box to feed more data to engineers. There's no telling what's powering this Stelvio mule, but it could be a version of the 2.9-liter, 505-horsepower, twin-turbo V6 that we can't wait to sample in the Guilia Quadrifoglio Verde. For production, expect four- and six-cylinder options, in both gasoline and diesel flavors, depending on where the car is sold. We can clearly see the Stelvio is out on the road, generating test miles ahead of a hoped-for release in early 2017. The next logical question, then, is this: Will Alfa Romeo actually launch the Stelvio on time? Related Video: Image Credit: Brian Williams/Spiedbilde Spy Photos Alfa Romeo Crossover Future Vehicles alfa romeo stelvio