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Honda and Acura electric crossovers will be built by General Motors

General Motors will partially offset the cost of developing electric technology by manufacturing battery-powered cars for Honda and Acura, according to an unverified report. Ultium battery technology is at the center of the deal. Without citing sources, industry trade journal Automotive News wrote that Honda has agreed to enlist rival-turned-partner General Motors as one of its EV suppliers during the first half of the 2020s. The factory that currently builds Chevrolet's Blazer and Equinox in Ramos Arizpe, Mexico, will begin manufacturing a Honda crossover in 2023, meaning it likely won't arrive until the 2024 model year. On the other side of the border, the former Saturn plant in Spring Hill, Tennessee, will churn out an Acura crossover beginning in 2024, about two years after it starts making the Cadillac Lyriq. Neither model has been revealed, and Honda hasn't commented on the report. Insiders familiar with the contents of the firm's product pipeline told Automotive News that both crossovers will be about as big as the Lyriq (pictured), which will be close in size to the 190-inch long XT5. Power for the two models will come from the Ultium battery technology that General Motors is developing for over a dozen electric cars, including the GMC Hummer and a Chevrolet-badged pickup we might discover next week during CES 2021. Both EVs will be built by General Motors, and they'll be powered by General Motors-developed technology (some will even receive OnStar and the hands-free Super Cruise driver assistance system), but everything motorists see and touch will be Honda- or Acura-specific. We're not expecting that the tie-up will spawn a pair of blandly badge-engineered crossovers; stylists will likely give each one its own design identity inside and out. Honda had previously confirmed plans to build at least two electric models on General Motors bones, and it announced that its American partner would also handle manufacturing, but this is the first time executives are throwing Acura onto the stage. What remains to be seen — assuming the report is accurate — is whether the Lyriq will compete directly against its Acura-branded sister model, or if they'll be positioned in different segments. Related video: Featured Gallery Cadillac Lyriq show car Green Acura Honda Electric

Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

The 2024 Acura Integra Type S will have 320 horsepower

The 2024 Acura Integra Type S is launching this summer, but the teaser and information drip campaign is officially in full swing.  Acura just let on that the Integra Type S will produce 320 horsepower and 310 pound-feet of torque from its 2.0-liter turbocharged four-cylinder engine. For reference, that’s 5 horsepower more than what the Honda Civic Type R makes — its 310 pound-feet of torque figure is the same as the Type R. We make such a comparison, as all the information Acura has dribbled out so far about the Integra Type S has us thinking that itÂ’s going to be very similar to the Type R. The second bit of information Acura revealed today is an approximate reveal window. The final car and all the specs we want are expected to drop at the Acura Grand Prix of Long Beach. The race takes place over the April 14-16 weekend, and while we donÂ’t know exactly what day the Type S will be revealed yet, our bet would be for Friday or earlier that week, so Acura can show off the car in person to race fans all weekend long. The teaser photos and teaser video (see directly above) give us a little design and sound preview for the Type S. Just like the camouflaged car, the undisguised version is rocking massive fender flares in both front and rear. These will allow Acura to fit the big 265-section-width tires it has in store for the Type S in addition to giving it a super-aggressive look. The photos also show off a carbon fiber rear lip spoiler, carbon mirror caps, a glimpse at the large rear diffuser and a prominent Type S badge on the front fender.  As for the sound preview, the Integra Type S breathes through a triple-outlet exhaust and sounds far more menacing than the Civic Type R does from the factory. There are even some loud pops and bangs on the overrun that you can hear. For those going frame-by-frame on the video, youÂ’ll also notice the car is painted in AcuraÂ’s Tiger Eye Pearl paint. WeÂ’ve seen this shade on both the TLX Type S and MDX Type S, so it looks like the trend is continuing for Type S models. Look out for more teasers as we approach the final reveal for the Integra Type S, but you wonÂ’t have to wait long because the reveal is well under a month away now. Related video: