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Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.

Acura NSX GT3 racecar bares all in raw carbon

Acura slowly and dramatically revealed the NSX over a period of years. There were previews, concepts, and lots of teases before Acura finally showed us the whole thing. It's a different story for the racecar. And today, the wraps come off the FIA GT3-spec NSX to show all of its bare-carbon glory. The NSX GT3 strips away more than just the paint from the standard road car. The racecar comes sans hybrid system, meaning all the power from the twin-turbocharged 3.5-liter V6 is sent solely to the rear wheels. Modifications to the body include a large rear wing, underbody diffuser, and bigger hood vents for engine cooling. While the hybrid system may be gone, the NSX GT3 uses the same block, heads, valvetrain, crankshaft, pistons, and dry sump lubrication system as the road car. Power is sent through a six-speed sequential gearbox instead of the road car's nine-speed. The NSX GT3 will be built alongside the street version in Ohio. Honda engineers in Japan and North America shared in the development. Final GT3 homologation will be completed by the company's Honda Performance Division in Santa Clarita, CA. Related video:

Acura teases production MDX ahead of next week's unveiling

Acura will unveil the 2022 MDX in production form next Tuesday, Dec. 8, promising it will be "the most premium, performance-focused and technologically advanced SUV in Acura history." Acura will host the debut on its web site at 11:30 a.m. EST.  If you thought we already saw the 2022 Acura MDX, it's because we did. Acura showed the TLX-inspired design back in October with a "prototype." Like parent company Honda, Acura tends to show "prototypes" that are dead-ringers for their production variants, and this appears to be no different. The below left is Acura's teaser image with the levels brought up to reveal more detail; the below right is an image of the "prototype" shown in October. From what we can see here, they're virtually identical, and nothing we've seen in spy photos suggests that we're in for any surprises when the real thing bows next week.  The 2022 MDX rides on a new light truck platform that Acura says will provide more athletic handling, greater ride comfort and a quieter cabin versus the outgoing car. Like the new TLX, it will incorporate a double-wishbone front suspension, which should also improve ride and handling. Acura says it will offer a Type S version of the MDX is with the same turbocharged V6 that will power the new TLX Type S. That variant will make 355 horsepower and 354 pound-feet of torque (same as the TLX), while the standard engine will continue to be Acura’s 290-horsepower 3.5-liter V6. Both engines will be mated to AcuraÂ’s 10-speed automatic transmission and send power to all four wheels using the latest fourth-generation SH-AWD system. Not all of the performance details are available yet, but Acura says the MDX can be had with four-piston Brembo brake calipers (likely another Type S feature) and comes with a drive mode selector that allows you to adjust ride, handling, steering, suspension and powertrain characteristics. Based on the prototype, the interior matches the exterior for flair and elegance. We like the open-pore wood thatÂ’s been infused with metallic flake, French stitching, contrast piping and quilted leather in all three rows. Acura says that all three rows get more legroom this year, and first and third rows get more headroom. A new panoramic moonroof should make the cabin even airier for rear occupants. Related Video: