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Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

2022 Acura NSX Type S is revealed as the most powerful NSX ever

The 2022 Acura NSX Type S is here, and it's the most impressive NSX the company has created. It now makes 600 horsepower and 492 pound-feet of torque, increases of 27 ponies and 16 pound-feet. But that's only the tip of the many little changes Acura has done to make this the ultimate NSX. Gaining that extra power involved quite a few little changes. The engine now gets larger turbochargers borrowed from the GT3 race car. The various intakes have been changed for improved cooling and airflow. The main front grille has been enlarged to allow more air into the radiators, and the outboard grilles now feature ducting for air curtains that help direct air to the side intakes. Those intakes feed more efficient intercoolers. The batteries even feature greater capacity. Power isn't the only area to receive upgrades. The Type S gets a carbon fiber roof for slightly less weight and a lower center of gravity. The aerodynamics have been tweaked with a new carbon fiber splitter, side skirts, rear spoiler and a GT3 race car-inspired rear diffuser, all of which help with downforce. The adjustable suspension, all-wheel-drive system and transmission have all been retuned for sportier driving. The latter shifts faster now and has a Rapid Downshift mode that allows you to shift to the lowest possible gear with one half-second paddle pull. Even the tires are stickier Pirelli P-Zeroes designed specifically for the NSX Type S. All of these improvements mean that the Type S is a full two seconds faster around Suzuka than a regular NSX. And if you need just that little bit more in the performance department, there is a Lightweight Package. It costs an extra $13,000 and adds carbon ceramic brakes, a carbon fiber engine cover and carbon fiber interior parts. Total weight savings is 58 pounds. Acura did pay some attention to styling, too. On top of the more aggressive aerodynamic bits, the grille has a new shape that has hints of the corporate pentagonal grille. The grille mesh is even steel instead of plastic now. The lights get dark lenses, and all the badging, mirrors and door handles are finished in black. Type S decals adorn the rear fenders. Inside, there's an Alcantara headliner and NSX and Type S logos embroidered in the seats and dashboard. One of the cars in the gallery at top is painted in an exclusive Gotham Gray matte metallic color, which will only be applied to 70 cars.

Honda reports $1.9 billion profit in first quarter despite sales lag at home

Ford, General Motors and Chrysler have been living in a world of sunshine and buttercups after their April-through-June financials hit the newswire, and Toyota is doing pretty good as well. Honda? Not so much.
While Japan's third-largest manufacturer saw $1.9 billion in profits, the 5.1-percent jump was lower than expected thanks to a drop in its home-market sales. US sales also took a sting, as Honda hasn't been able to match the SUV and truck demand that are currently permeating the American market, despite an uptick in Accord sales.
Honda's initial forecasts targeted a take of 209.3 billion yen ($2.1 billion at today's rates), and while a $200 million shortfall is nothing to sniff at, we'd hardly take this as Honda being in trouble. And even with the dip, Honda hasn't adjusted its forecast for the fiscal year, which remains at 780 billion yen ($7.9 billion).