Acura Legend on 2040-cars

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Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

Acura preps ILX for endurance racing challenge

Acura has used the occasion of this year's SEMA show to unveil a 2013 ILX that is remarkably different from the road-going car that we are familiar with. A far distance from the rather mildly performing street car, this ILX Endurance Racer is actually prepped to race at the grueling 25 Hours of Thunderhill in Willows, California.
The ILX racers (Team Honda Research has prepped two of them for the race) have actually each been constructed using two donor ILX sedans: one body-in-white chassis and one full production-spec car that donates powertrain, interior and electronic components. Overall, increasing the performance of the car was done mostly through extensive weight reduction rather than bumps in power. No figures have been given for the output of the ILX's K24Z7 engine, though we are told that a custom intake and exhaust have been fitted, as well as a racing flywheel.
A prominent LED lighting system dominates the front fascia of the ILX, along with a huge front splitter, while a massive wing speaks to the intentions of the car.

Acura NSX bodywork to be sheathed in zirconium e-coat, fewer paint layers

Automakers make halo cars to drum up excitement and show off what they can do, but there's more to it than that. Advanced platforms allow a company's engineers to experiment with all sorts of technologies. And in the case of the upcoming new Acura NSX, that includes new paint processes.
Speaking with Autoline in this video interview, Honda's North American Senior VP Jon Minto talked about an innovative zirconium e-coat which it's applying to the new NSX. Unlike some experimental paints developed for Formula One, however, this coating is not designed to minimize drag or enhance cooling: it's designed to be more environmentally friendly.
It's one of a few measures which Honda is implementing on the NSX before expanding it to more accessible models, along with another process that uses fewer coats to reduce energy consumption by 40 percent. Watch the interview with Autoline host John McElroy right here.