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Acura MDX teaser photos show an upscale interior

After teasing us with an exterior image of the fourth-generation Acura MDX a week ago, Acura has now followed up with images of the interior. The exterior teaser was done up in "Tron" style, but these interior shots go beyond outlines to reveal some details that are much less obscured. Acura promises the MDX will be the "most premium and performance-focused" version of the SUV yet and has earned "elevated status" as the brand's flagship. (Only about 1,000 of the RLX were sold in North America last year, vs. 52,000 of the MDX, so it seems the big sedan got demoted as flagship. Aw.) The MDX's instrument panel is lower and wider, Acura says, and the interior is trimmed out in real open-pore wood. The leather dash is "hand-wrapped" with French seams. All three rows of seating surfaces are quilted, with perforations done in a gradated design, and there is contrasting piping and stitching. Massaging front seats add to the premium experience. Acura promises a variety of new technologies in the cabin, including what it calls the Acura Precision Cockpit, along with a mighty wide-looking HD infotainment screen and Acura's dynamic ELS Studio 3D sound system with 25 speakers. (Where do they put them all?) After Acura did great things with the RDX and the new 2021 TLX, we expect the MDX redesign will follow suit in reinvigorating the brand. The MDX will likely offer the same engines as in the TLX: a 272-horsepower turbocharged 2.0-liter four-cylinder as the base engine, and a 355-horsepower turbocharged 3.0-liter V6 engine as an option. But we should know more about all of the above when the prototype Acura MDX — albeit a very-near-production prototype — will be revealed next Wednesday, Oct. 14.  Related Video:

Acura claims MDX is best-selling luxury 3-row ever

Business for Acura has been in a weird place, recently, and the company's latest car launches have been especially rocky. For example, the ILX Hybrid was recently discontinued after just two model years with only about 2,660 sold in that time. The company also delayed the launch of its new TLX by a few months until later this summer. However, despite its issues with sedans, the automaker's utility-vehicle business in absolutely booming. In fact, it now claims that the MDX is the best-selling three-row, luxury SUV, ever.
The MDX is already leading its class this year with 30,664 units sold through June 2014, up 68.4 percent compared 2013. Also, in five of the last six months of reported sales, Acura has posted gains. It appears that the company's utility lineup is really pushing it along.
To take the bestseller ever crown, Acura claims that through its three generations, the MDX has sold a cumulative 692,710 units. The premium model has also been at the top of the annual sales rankings for three-row luxury crossovers every year since 2002. The company believes that its nearest competitor is the Lincoln Navigator with an estimated 420,000 lifetime sales, and even arguably more comparable vehicles like the BMW X5 and Mercedes-Benz M-Class only have 350,000 or fewer sales under their belts. Of course, it probably doesn't hurt that the MDX has one of the lower starting prices in its class.

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.