2000 - Acura Integra on 2040-cars

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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Acura rejoins with Seinfeld, sponsors Comedians In Cars Getting Coffee [w/videos]

We enjoyed the opening season of Seinfeld's offbeat Comedians In Cars Getting Coffee web series, a video serial where Jerry Seinfeld picked up his friends in some of his classic cars and... chatted. It was a simple premise that offered some genuinely enjoyable moments, even if the 'cars' connection was often a bit incidental. In any case, Acura must have felt the same way, as it has just inked a deal to be the sole sponsor for the series' next season.
Acura, you may recall, already enjoys a relationship with the comedian - Seinfeld starred in the company's 2012 Super Bowl ad alongside the NSX supercar concept. So perhaps it's no surprise that it has signed on to sponsor 24 episodes of the series, due to roll out this year and next. Naturally, with any title sponsorship these days, you can expect to see some integration of the sponsor - in this case, Acura says such measures will involve its new 2014 MDX crossover, integrating "short, contextually relevant ads at the beginning and end of the episode."
Will you watch? For a refresher on Comedians In Cars Getting Coffee, check out a couple of our favorite first season episodes with Michael Richards and Alec Baldwin by scrolling below.

2020 Acura RDX Review and Buying Guide | Target re-acquired

The 2020 Acura RDX is a bold compact luxury crossover that represents a return to its roots – providing some athleticism and adrenaline to a segment not known for either. We think this is a positive development, as the previous RDX lost its way a bit. However, that last RDXÂ’s biggest strength was its very spacious interior for its overall size, which carries over to the new version despite the increased athleticism. These arenÂ’t usually attributes that go together; sporty vehicles can be smaller, with poor space utilization. That isnÂ’t the case here. The turbocharged engine and advanced all-wheel drive system mean the RDX is as lively as any crossover buyer could want. The bottom line is that it has more character and a superior combination of attributes than many of its sport-luxury competitors. WhatÂ’s new with for 2020? The RDX carries over mostly unchanged for 2020 after receiving a complete redesign last year. ThereÂ’s a turbocharged engine under the hood again, instead of the V6 in the last-generation model, and the technologically-advanced Super-Handling All-Wheel Drive system also makes a return. On the outside, the chrome grille “beak” has thankfully vanished, and thereÂ’s some nifty tech in the slick interior – although its signature touchpad infotainment controller is a mixed bag. More on that below. You can read about last year's changes more fully in our 2019 Acura RDX First Drive, but in short, it's sportier, more distinctive and more luxurious than its predecessor. Part of that is the fact it's no longer based on the same vehicle platform as Honda's CR-V.   View 9 Photos What are the interior and in-car technology like? The RDXÂ’s interior is a nice place to be. In the upscale A-Spec trim we tested, most surfaces are covered with soft, premium-looking materials, including perforated leather, soft-touch plastics, and classy-looking vinyl. The RDX introduces AcuraÂ’s True Touchpad Interface, which controls the infotainment system and its 10.2-inch screen with a center-console-mounted touchpad rather than a touchscreen interface. While itÂ’s certainly a step in the right direction, the system has a relatively steep learning curve and lacks any haptic feedback. ItÂ’s ultimately not as intuitive as weÂ’d like, and that is important because itÂ’s an interface youÂ’ll be using all the time in an RDX – including to interface with the standard Apple CarPlay functionality. Note that, as of this writing, Android Auto is not supported.