1997 Type R Acure Integra on 2040-cars

Auto blog

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

2014 Honda Ridgeline keeps on truckin' with new special edition model

Like many smaller trucks, the Honda Ridgeline has been left to stagnate on the market for far too many years. With production of the current model reportedly winding down later next year before production of the next-gen model picks up in 2016, Honda is sending the 2014 Ridgeline out with some style courtesy of a new Special Edition trim level.
The new Ridgeline SE essentially adds cues from the Ridgeline Sport to the luxurious RTL trim level. The means features like black-trimmed 18-inch alloys and matching interior trim arrives as a no-cost option. This new model carries the same starting price as the RTL at $37,505 (*not including $830 for destination), and all other trim level pricing is carried over unchanged from the 2013 model year. The new SE model won't be available until November, and it is not pictured in the image galleries (all of which seem to be identical to previous model years).
Speaking of carryover products, Honda has also released pricing for the unchanged 2014 Pilot and 2014 Acura TL, which will continue to be priced from $29,670 and $36,030, respectively (Acura's destination charge is $890). Scroll down for press releases on the 2014 Ridgeline, Pilot and TL.

100th Pikes Peak Hill Climb brings bad weather, heartbreak

Hill climb? Please. While Europeans spent the weekend driving up a nobleman's driveway at the Goodwood Festival of Speed, we in 'Murica got down and dirty with the 100th running up Pikes Peak. In a reversal of stereotypes, it is we who have understated. The "hill" climb ascends one of the tallest peaks in the Rockies, to a finish line that's 14,115 feet above sea level. To get there, it takes 156 turns over 12.42 miles, some of which just look like paved sky, because they have have no guardrails between the asphalt's edge and sheer dropoffs. In reality, the Pikes Peak International Hill Climb is even older than 100 years. The first event took place in 1916, but in 1917-19 and 1942-45, the so-called Race to the Clouds was put on hiatus due to a couple of world wars. This year's event was marked by damp weather that dashed the hopes of several teams' efforts to break new records. David Donner's Porsche 911 Turbo S Lightweight Package, for example, was widely expected to reclaim the production car record this year. Donner is a three-time PPIHC champ, and set the 2014 production car record in a 991-generation Turbo S.  A Bentley Continental GT piloted by Rhys Millen beat it in 2019, so Porsche was keen on taking it back. Donner broke the production qualifying time earlier in the week, but even the seasoned pro couldn't put his skills to tarmac due to moisture-laden surfaces and low-visibility from thick fog on race day. The result was 10:34.053, over 15 seconds slower than Millen's 10:18.488, still good enough to land the class's top spot and second overall. Acura arrived in Colorado to conduct its much-touted motorsports debut of the 2023 Integra. While the entry-level sports sedan, equipped with a stock engine but modified with a slew of HPD goodies, came in ninth in the production class, Acura didn't go home emptyhanded. A 2022 NSX Type S driven by Nick Robinson took the category's third spot. Taking second was Daijiro Yoshihara with a Tesla Model S. In recent years, electric cars have become a force to be reckoned with, especially since they are immune to high altitudes that negatively impact internal combustion cars. Poor conditions sent newcomer Levi Shirley's Ultra 4 buggy off course. Fortunately, it was near the lower sections, where there's still a significant amount of runoff past the pavement's end. Amazingly, Shirley landed wheels down in the video above, and simply continued driving through the pea soup haze.