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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

2020 Acura NSX leads this month's list of discounts

With its 573-horsepower hybrid powertrain and 0-60 time of 2.9 seconds, there's no doubt that the Acura NSX is an impressive machine. As its production numbers and pricing adjustments attest, however, it's not a big seller. And this month, Acura's high-end coupe has a larger monetary discount than any other vehicle in America. Buyers of the 2020 Acura NSX are scoring an average cut of $19,659 off the car's $159,530 sticker price. That equals a 12.3% savings for an average transaction price of $139,871. That's still a hefty chunk of change, but it's a reasonable sum for a vehicle with the NSX's performance chops. The next two vehicles in order of largest discounts follow the same luxury performance coupe trend. The Audi R8 is a much pricier vehicle than the NSX, which means its $16,146 discount only represents 8% off its average $200,086 sticker, but we doubt buyers are complaining. Next up is the BMW M8, a vehicle that has been at or near the top of this list more than once. The M8's average discount of $15,403 represents a 10.4% savings off its $148,880 retail price. Interestingly, that puts the M8 and NSX within a few thousand dollars of each other. For a look at the best new car deals in America based on the percentage discount off their suggested asking prices, check out our monthly recap here. And when you're ready to buy, click here for the Autoblog Smart Buy program, which brings you a hassle-free buying experience with over 9,000 Certified Dealers nationwide. Related Video:

Acura ARX-06 race car revealed with V6 hybrid powertrain

There’s a new Acura race car on the block, and itÂ’s called the ARX-06. It replaces the ARX-05, and Acura plans to race it in the 2023 IMSA WeatherTech SportsCar GTP Championship. Unfortunately, Acura makes no mention of the 24 Hours of Le Mans in all of the details provided with the reveal. That said, it sure looks like a race car that could be made to meet all of the regulations to race in the new LMDh Hypercar class. Acura engineered a new 2.4-liter twin-turbo V6 engine that is paired up with a standardized electric system for hybridization. Acura says the 2.4-liter displacement is the smallest displacement engine the HPD team has made for endurance racing yet. It features a 90-degree V-angle, and itÂ’s designed to run on more sustainable low-carbon fuel. "We've gone in a new direction for HPD in the design of the ICE,” said Pierre Descamps, HPD's powertrain design leader for the ARX-06. “It is still a V6, which of course for Honda is well-known, but we have incorporated several new elements which we believe will make best use of the electric MGU and battery pack. Our new engine will rev to the maximum 10,000 rpm set by the rules, so it also makes a wonderful sound!" The new bodywork penned by the Acura Design Studio in Los Angeles sits on an ORECA chassis (one of the four chassis options required by IMSA and the WEC). Acura notes one big change versus the outgoing ARX-05 is found in the rearview mirrors. Designers were able to move them lower on the car, which improved both aerodynamic performance and visibility for the drivers. Similar to years past, these new ARX-06 race cars will be run by Wayne Taylor Racing and Meyer Shank Racing. TheyÂ’ll make their debut at the Rolex 24 at Daytona next year, where the Meyer Shank Racing team took first place earlier this year. Related video: