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Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

2022 Acura MDX Review | What's new, pricing, safety, pictures

The 2022 Acura MDX is the luxury brand’s three-row family crossover, and it received a complete overhaul for this new generation. ItÂ’s AcuraÂ’s best-selling model of all time with more than a million total sales, and for good reason. Nevertheless, Acura found ways to make it even better. Its new underpinnings improve things like ride and handling, and the new design is attractive, with a sporty exterior and high-quality interior. ItÂ’s good for families, with its utility and three rows of seating, but acceptable for enthusiasts, too, with a sporty powertrain and an intelligent “Super Handling All-Wheel-Drive” system that provides confidence even when seeking out the twistiest of roads. If youÂ’re looking for a luxury ute that offers something a little different than the rest of the herd without sacrificing quality, utility or performance, the 2022 MDX might just be the crossover youÂ’re looking for. What's new for 2022? For 2022, the Acura MDX has been completely redesigned from the ground up. What's the MDX interior and in-car technology like? The new cabin clearly shares visual DNA with the RDX and TLX designs, but it's a more expansive, elevated take that skews more towards luxury than sport. Material quality also sees a significant jump upmarket. Sure, a Mercedes-Benz, BMW or Audi will still outclass the MDX, but Acura isnÂ’t very far behind anymore, and all the German competitors are significantly more expensive. Acura promises that if you see a material that looks like wood or metal, itÂ’s genuine. Fancy LED ambient lighting can be customized with tons of different themes. The seats are both pretty (nice piping and patterns in the leather) and comfortable. Its 12.3-inch infotainment system is loaded with features, and the available ELS Studio audio system will bump with the best of them. The MDX also marks AcuraÂ’s first application of a fully digital instrument cluster, and itÂ’s a good one. You can choose between a couple base layouts for the 12.3-inch screen, but those can be changed/customized even further via the drive mode dial — each mode has its own layout. A 10.5-inch head-up display is available with the Advance package. Apple CarPlay, Android Auto, Amazon Alexa Wi-Fi hotspot and wireless phone charging are standard on all trims. How big is the MDX? The MDX has three rows of seating, but itÂ’s still a midsize crossover, which means that third row is on the small side.

Acura prices hand-built TLX PMC Edition at $50,945

Acura unveiled the 2020 TLX PMC Edition sedan at this year's New York Auto Show along with the MDX PMC Edition Prototype. Both models adopt the same hand-finished build processes employed at Honda's Performance Manufacturing Center to create the Acura NSX. In the case of the sedan, that means a body-in-white pulled off the line at Honda's Marysville plant so that PMC technicians can install the interior, drivetrain, suspension, wiring harnesses, and electronics. After that, the TLX PMC undergoes the same quality control checks conducted on the NSX, including a dyno run and water leak test. The price: $50,945, which includes $1,995 for handling and destination. In addition to the craftsmanship, the sedan combines two options that normally cannot be combined, the A-Spec and Advance Packages. They install the 290-horsepower 3.5-liter V6 and Super Handling All-Wheel Drive, the A-Spec's stiffer dampers and quicker steering ratio, plus sharper exterior components like the restyled bumper, larger exhaust tips, and gloss black roof panel. Comfort features include heated and ventilated front sport seats, leather and Alcantara seating, black leather steering wheel, black headliner, surround-view camera, heated rear seats, and Acura's 10-speaker ELS Studio audio system. Cosmetic go-fast changes are seen in the red instrument cluster and red accent lighting. The whole package gets drenched in Valencia Red Pearl paint formerly exclusive to the NSX but making one special appearance here, the crimson infused with mica, metal flake and "nano pigments" for keener color. Black, 10-spoke, 19-inch wheels anchor the sedan to the road. The U.S. will see just 360 examples of the TLX PMC, each one numbered with a plaque on the dash. Deliveries to dealers begin this month — each sedan transported in a single-car carrier. The entire production run is scheduled to take six months, after which we're told Acura will begin working on the MDX PMC.