2012 Nissan Sentra Sr on 2040-cars

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Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Nissan Qashai gets the Juke R treatment

It would appear that we're a little behind the times on this one, but a UK-based tuner of the Nissan GT-R is creating its own take on the lustworthy Juke-R starting with the Nissan Qashqai crossover. Severnvalley Motorsport claims to be the leading authority for tuning of the current GT-R in Europe. The outfit is now turning its attention to stuffing the drivetrain of a GT-R under the body of a Qashqai+2 - a seven-passenger compact crossover similar in size to our Nissan Rogue - resulting in the Qashqai-R.
The project started back in March when Severnvalley took delivery of a new Qashqai. After stripping the crossover down to its bare essentials and building a custom jig to support the body shell, it was then transferred onto an awaiting GT-R chassis. The crew aimed to keep Qashqai's appearance as stock as possible, but fender extensions and hood vents were required to accommodate the sports car underpinnings.
The white Qashqai-R seen above will be tuned to produce 900 horsepower, while a black version will get bumped up to 1,000 hp. And, looking at the build photos, we surmise that this project will take nothing less than a herculean feat of supercar determination before it's through.

Nissan's current Rogue renamed Rogue Select, will live alongside next gen

Despite the fact that an all-new generation of its Rogue crossover goes on sale in November, Nissan will continue to sell the current model alongside its replacement. The existing C-platform-based Rogue, which will be renamed Rogue Select, will start at less than $20,000 when it goes on sale in January 2014. At present, a base 2013 Rogue S prices out slightly higher, from $20,310, but we wouldn't be surprised to see the 2014 Rogue Select come to market with more standard equipment and simplified trim options. It will continue to be built in Kyushu, Japan.
According to Nissan, the unusual move is "to satisfy demand for the popular compact sports utility vehicle, currently second-highest seller in Nissan's lineup, as well as provide customers an additional choice in the segment." It's hard to hard to argue with the numbers: Nissan cites 2012 calendar-year sales of 142,349 Rogue units in the US, with 2013 sales increasing 16 percent through August despite the vehicle's age.
The strategy may also give Nissan the chance to ask for more money for the second-generation model (which is based on a new Common Module Family platform shared with partner Renault) while keeping it clear of residual-value-damaging fleet sales. The new Rogue looks to be both larger and more luxurious, with an available third-row seat, and it should be more economical to produce, as it will be built in Nissan's Smyrna, TN plant.