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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

2013 Mercedes-Benz GLK250 Bluetec gets 33 mpg, priced from $38,950*

It's been more than a year since we first saw the 2013 Mercedes-Benz GLK250 Bluetec unveiled at the 2012 New York Auto Show, but it looks like the compact diesel crossover is finally starting to roll into dealerships. Those wanting to buy a diesel GLK will only have to pony up an extra $1,500 over a base, gas-powered GLK350, as the GLK250's starting price is listed at $38,590 (*not including $905 destination charge).
The turbocharged 2.1-liter four-cylinder diesel produces 200 horsepower and 369 pound-feet of torque, and Mercedes-Benz has also provided some fuel economy numbers for this model, with claimed EPA estimates of 24 miles per gallon city and 33 mpg highway. There is no listing for the GLK250 on the EPA's website yet, but the figures represent significant increase over the GLK350's lackluster 19 mpg city and 25 mpg highway figures, which are for the rear-wheel drive model. The GLK250 comes standard with the 4Matic all-wheel-drive system - a $2,000 option on GLK350 - meaning that if you want an all-wheel-drive version of the 2013 GLK, it's actually cheaper to opt for the diesel model. Head over to the Mercedes-Benz site for the full 2013 GLK-Class configurator.

2014 Mercedes S-Class priced lower from $92,900*

The massively overhauled 2014 Mercedes-Benz S-Class will start at $92,900, not including a $925 destination fee, when it arrives at US dealers in October. That's a 2.8-percent drop over the 2013 S-Class, although Mercedes is fast to point out that a drop in price doesn't equate with a drop in equipment for the executive sedan.
Besides an extra 20 horsepower from the 4.6-liter, biturbocharged V8, the S550 sports a standard panoramic sunroof, keyless start, a rear-view camera and LED headlights, taillights and interior lights. Adding the German manufacturer's 4Matic all-wheel-drive system bumps the S550's price up to $95,900.
If the S550 doesn't quite cut the mustard, you can wait until November, at which point Mercedes will quite happily sell you the new S63 AMG 4Matic for $139,500. Power is also up on the S63, from a max of 563 ponies with an AMG Performance Package to 577 horsepower as standard on the 2014 model.