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Mazda struggles to meet demand on rising sales

For Mazda there's good and not-so-good news on the heels of strong US sales in 2012: demand is high - especially for the Mazda3, Mazda6 and CX-5 - but supply is low, TheDetroitBureau.com reports. That's partly because all Mazda production happens in Japan, since it ended its alliance with Ford and pulled out of a joint venture with the blue oval building cars in suburban Detroit last year.
In 2012, Mazda sales here jumped 26.4 percent, but 2013 sales through August have just been keeping pace with the overall US auto industry, increasing at a rate of 6.8 percent. Mazda North American Operations director of marketing and communications Jeremy Barnes says that sales have slowed because the company is facing challenges delivering products here.

Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.

2014 Mazda6: July/August 2013

Our newest long-termer - the Soul Red 2014 Mazda6 seen here - arrived in my driveway at the end of June. Without hesitation, I immediately put it to work as a daily driver, carpool bus and family vacation sled, and it accomplished all of those tasks with aplomb. Now, more than 4,000 miles down the road, I am left convinced that Mazda's latest midsize sedan is one of the best in its segment.
During the past 60 days, I have subjected the Mazda6 to scorching travel across Southwestern deserts, wheezing climbs over 8,000-foot-high Sierra Nevada mountain passes and basking in the cool ocean breezes of Malibu. It traveled with four passengers and a full load of luggage from Los Angeles to Lake Tahoe, and it braved the bumper-to-bumper freeway congestion on a weekday trip down to San Diego. It accomplished everything that was asked of while hardly skipping a beat - it has only required a regular sip of unleaded fuel to keep it moving forward.