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First 2014 Mazda3 ad appears

If we judge by your comments on our recent announcement post about the new Mazad3, you Autoblog readers approve, pretty wholeheartedly, about the redesign efforts happening over at Mazda. Pressed for an opinion, we'd be forced to admit that we find the new 3 quite fetching our own selves.
To add fuel to the fast-burning fire then, Mazda has gone ahead and dropped a 15-second pseudo commercial on YouTube, showing a very rendered Mazda3 in a very rendered driving environment. The short spot is really just slightly more dynamic than the images of the car, but there is a spot of mystery to it, as well.
Right at the start of the video, an interior shot of the car shows a transparent display screen of some kind, rising from the top of the 3's dash. An interesting choice, considering Mazda has bestowed an actual center-mounted display in on the hatchback's dash-top - albeit one that doesn't look like a clear piece of glass. Take a look below, and while you're there, check out a just-released official video of the Mazda3's reveal in New York.

Mazda2 with extended-range hybrid rotary tech shown

Every story dealing with a new rotary engine from Mazda lands in a different place on the matrix of possibilities between "Coming soon!" and "Never gonna happen!" In 2011 it was speculated that the rotary engineering program would be shut down with the demise of the RX-8, in 2012 the program was still alive and taking lessons from the SkyActiv engines, in August 2013 a Mazda insider said a rotary engine called 16X would be here in two years, in November the CEO said the only way we'd ever get a new rotary is if Mazda could sell 100,000 of them per year. Meaning that, for the moment, you can forget about it.
And yet, last month Mazda was putting journalists in a Mazda2 RE Range Extender, an electric car using a 0.33-liter rotary to power its lithium-ion batteries when the charge runs down. With a 75-kilowatt, 100-horsepower electric motor turning the front wheels, the Wankel generator and its 2.6-gallon gas tank living under the trunk double the range of the electric-only Mazda2 to 250 miles.
There's been talk of using a rotary to assist an alt-fuel vehicle for at least seven years, with Mazda pairing an electric motor with a rotary that ran on gas and hydrogen in a Mazda5 in 2007. Since then, almost all of those stories debating its return or demise also spoke of the oddball motor's advantages, such as compact size and ability to run on various fuels, as an aid in an unconventional powertrain.

Mazda2 successor to ride atop shortened CX-5 platform

Mazda, looking to make the most of its new, lightweight Skyactiv vehicle architecture, will allegedly use a version of the CX-5 crossover's platform to underpin its next-generation Mazda2 hatchback, according to a report from Just-Auto.com. Of course, the Mazda2 is a much smaller vehicle than its larger CUV stablemate, so some serious chopping will no doubt be in order when it comes time to engineer the replacement for the company's smallest hatch.
Currently, the CX-5 and the sleek new Mazda6 share many of the same platform components, and this architecture will already be scaled down to support the next-generation Mazda3 sedan and hatchback, which will debut later this year. Just-Auto.com states that all of Mazda's remaining front-wheel-drive vehicles will eventually switch to reworked versions of this Skyactiv platform, including the replacement for the larger CX-9 crossover.
Also of note, Mazda will reportedly be switching to shorter, four-year lifecycles for its vehicles. This means that the newly launched Mazda6 will be replaced for the 2016 calendar year, with a refresh coming sometime in 2014. That said, vehicles with platforms supplied by other automakers (like the upcoming MX-5 Miata replacement that will share its underpinnings with an Alfa Romeo product) will not necessarily follow this four-year rule.