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Mazda struggles to meet demand on rising sales

For Mazda there's good and not-so-good news on the heels of strong US sales in 2012: demand is high - especially for the Mazda3, Mazda6 and CX-5 - but supply is low, TheDetroitBureau.com reports. That's partly because all Mazda production happens in Japan, since it ended its alliance with Ford and pulled out of a joint venture with the blue oval building cars in suburban Detroit last year.
In 2012, Mazda sales here jumped 26.4 percent, but 2013 sales through August have just been keeping pace with the overall US auto industry, increasing at a rate of 6.8 percent. Mazda North American Operations director of marketing and communications Jeremy Barnes says that sales have slowed because the company is facing challenges delivering products here.

Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.

2016 Mazda MX-5 Miata first in-car observations

We've had few days to digest the all-new 2016 Mazda MX-5 Miata since the roadster was first revealed on Wednesday evening when we offered you our first impressions. Since that time, we've gone back and looked at the car a number of times in person here in California, and we've even seen it briefly run under its own power (okay, it was more of a saunter). What we didn't get the chance to do at the reveal, however, was sit inside the car. We've since been able to remedy that, and while we haven't been allowed to drive the new roadster, we do have some initial in-car impressions to share with you.
First, the location and feel of the major controls is quite excellent. The three-spoke steering wheel is an MX-5 specific item - it's not shared with any other Mazda. That's vital, because others would likely be too big in diameter or have the wrong rim thickness. The wheel's redundant controls seem to be well laid out and the airbag boss is very small. The column tilts, but unfortunately and somewhat inexplicably, it still doesn't telescope.
Pedals are well-spaced, and the six-speed manual has the same short throws and positive engagement that we've come to know and love.