1928 Model A Rat Rod Project on 2040-cars

Auto blog

Ford acquires Livio to bolster connectivity biz

Ford Motor Company has announced the acquisition of Livio, a Ferndale, MI-based software development company best known for aftermarket in-car connectivity devices, but also as a supplier of technology for proprietary systems for automakers. Livio, co-founded by Sigal and Massimo Baldini, will be a wholly owned subsidiary of Ford Global Technologies.
"With the additional expertise Livio provides us, Ford intends to continue to lead the next generation of in-car connectivity with technology advancements that give consumers more options to access their devices on the go," said Paul Mascarenas, chief technical officer and vice president, Ford Research and Innovation, in a statement.
Ford is clearly trying to beef up its in-house tech capability around telematics and device connectivity. While the Blue Oval has been a leader in these areas with SYNC and MyFord Touch in terms of getting the systems into as many cars as possible, the execution of the applications have been criticized for glitches.

Ford bondage ads reportedly trigger firings at Indian ad agency

You will probably remember the ads for the Ford Figo hatchback in India, the ones that showcased the extra large boot of the little hatchback by joking that you can fit three of your enemies in the trunk. One of the ads had Michael Schumacher in the front seat, obviously pleased about having Sebastian Vettel, Lewis Hamilton and Fernando Alonso tied up in the back. But the other two had Paris Hilton and ex-Italian prime minister Silvio Berlusconi up front and three bound and gagged women in the back - in Hilton's case (shown above), it was the Kardashians.
This did not go over well, and Reuters reports that certain employees at JWT India have been fired over the matter. It is also reported that the images weren't actual advertisements, nor were they part of an actual campaign; JWT said they "were never intended for paid publication, were never requested by our Ford client." A JWT rep said the employees who created the ads did so on their own, Ford commented to Automotive News that the ads were "part of a creative exercise intended to test concepts for an advertising competition."
The problem, if the story is to be believed, is that the employees skipped the regular review protocols and uploaded their work to an ad industry site - they were found on Ads of the World. That page, like the employees, has been removed.

Ford C-Max, Fusion hybrids subject of MPG lawsuit in California

A California lawsuit over the fuel economy claims for the 2013 Ford C-Max was first reported back in December. Based on the numerous reports we've heard of disgruntled owners failing to get their car's EPA fuel economy ratings on the C-Max and 2013 Fusion Hybrid, we suspected there would be more to this story. The Detroit News is reporting that two California law firms are combining their lawsuits against Ford on this matter for "false and misleading" claims.
The article states that there are hundreds of C-Max and Fusion Hybrid owners who have joined the lawsuit, but the issue isn't limited to customers. In December, Consumer Reports extensively tested both the Fusion Hybrid and C-Max and found that both hybrids performed significantly worse than their EPA claims. This all comes just a few months after Hyundai and Kia took the unprecedented step of lowering the fuel economy ratings for all of their 2012 and 2013 model-year vehicles.