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Chrysler celebrates 30 years of minivans with special editions

It's been known by many names: the Chrysler Town & Country, Dodge Caravan, Plymouth Voyager, Chrysler Voyager, Lancia Voyager, Volkswagen Routan, Ram Cargo Van... but the bottom line is that Chrysler's minivans have defined the segment for 30 years now. In fact, Chrysler says it has sold 13 million of them since 1983, helped along by the Chrysler Town & Country and Dodge Grand Caravan that accounted for nearly half of all minivans sold in the United States just last year. So to celebrate this three-decade milestone, the Auburn Hills auto has announced a pair of new special editions.
The 2014 Chrysler Town & Country 30th Anniversary Edition starts the Touring-L trim and includes such special touches as 17-inch wheels, unique badging, available Granite Crystal Pearl paint and an interior decked out in black Alcantara and Nappa leather, piano black trim and all the optional bells and whistles bundled in.
The 2014 Dodge Grand Caravan 30th Anniversary Edition, meanwhile, starts off with either the SE or SXT trims and also upgrades with 17-inch alloys as well as color-keyed mirrors and an interior with silver stitching, piano black trim, power everything, and of course, those special badges.

SRT back to Dodge, Dart SRT, new Challenger, Charger and Caravan's death outlined in 5-yr plan

The onslaught of news from Fiat Chrysler's layout of five-year plans continued with Dodge CEO Tim Kuniskis this morning, including the unexpected announcement that SRT was coming back into the fold.
After just a few years existing as an independent entity within the Fiat Chrysler universe, an unceremonious press release hit in conjunction with today's lineup of announcements, saying "the SRT family of vehicles will be consolidated under the Dodge brand." Group CEO Sergio Marchionne thanked SRT headman Ralph Gilles for his dedication to the high-performance wing, calling out is efforts in expanding the vehicle lineup and including more customized models. He did not reference disappointing SRT Viper sales today, but we sense there's a bit of subtext.
With the SRT reunion at Dodge, it's appropriate that some of the most exciting product announcements for the next five years have to do with upcoming performance products. First out of the gate will be a refresh for that flagging Viper in 2015, which comes as little surprise.

Dodge, Hyundai crowdsourced-funding sites deemed successes

What's not to love about crowdsourcing? This idea, after all, has given us Kickstarter as well Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both Dodge and Hyundai have used "crowd-funding" recently, and while Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.