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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley reveals Continental GT V8 S with a bit more of everything

A Bentley seldom lacks for power, but the entry-level, V8-powered Continental GT and GTC will be getting just a bit more when the doors open at the 2013 Frankfurt Motor Show. The 4.0-liter twin-turbocharged V8 in the new Continental GT V8 S and GTC V8 S has been upgraded by 21 horsepower and 15 pound-feet of torque to bring output up to 521 hp and 502 lb-ft. That's no earth-shattering boost, but when you're dealing with a car that weighs over 5,000 pounds, ever little bit helps.
In a rare best-of-both worlds scenario, Bentley has managed to squeeze the extra thrust out of the Audi-derived engine without sacrificing fuel economy, enabling the new V8 S models to cover the same 500 miles on a full tank as the existing Continental GT V8. But the crew from Crewe didn't stop there: they also lowered the suspension by ten millimeters (0.39 inches), stiffened the spring rates by 45% up front and 33% in the rear, tweaked the dampers, fitted a stiffer rear sway bar and recalibrated the stability control, all in the aim of providing a more assertive, engaging driving experience.
The revised models can be identified by their tweaked front and rear fascias, black grille and unique 20-inch wheels. As of right now, it's not clear how much the V8 S will cost over the standard eight-pot Conti, but then Bentleys don't come cheap in the first place. Deliveries are set to begin early in 2014, by which time we hope to have more specifics on price and availability.

Volkswagen Group previews its wares on eve of Geneva show

The Volkswagen Group is comprised of 11 brands producing 240 vehicles across 49 factories throughout the world. So the best way to show off the range of the VW family is to cram a few thousand journalists and VIPs into a massive makeshift stand to outline the Group's goals, what's in the pipeline and what you'll be able to buy later this year.
To that end, VW pulled out all the stops on the eve of the 2012 Geneva Motor Show, bringing along 10 vehicles from across the range. We'll be delving into the details of each over the next two days of show coverage, but before that happens, you can read all about what we saw tonight from the cheap seats after the break.