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Auto blog
VW debuts Get Happy Super Bowl ad
Mon, 28 Jan 2013
Brace yourself for another tidal wave of Super Bowl commercials. Volkswagen has released its spot for this year's big game. Set to air during the second quarter, the Get Happy spot follows one jubilant office worker as he makes his way through the day, spreading joy wherever he goes. The source of his happiness? A Volkswagen Beetle, of course. Now, if you're wondering why a gaggle of white guys are running around on your screen with Jamaican accents, it will help to know the spot is part of a larger Get Happy campaign featuring Jimmy Cliff.
The first ad in the series featured the artist singing his rendition of "C'Mon, Get Happy," complete with a little help from some notorious unhappy YouTube stars. You can take a look at the new ad before it airs below, along with the complete press release for a little more background.
2014 Volkswagen Golf GTD is our favorite oil-burning GTI
Tue, 05 Mar 2013
The 2014 Volkswagen Golf GTD has officially bowed at the 2013 Geneva Motor Show. Engineers managed to squeeze an additional 14 horsepower and 22 pound-feet of torque out of the familiar 2.0-liter turbodiesel four-cylinder engine, nudging total output to 184 hp and 280 lb-ft for 2014. The figures are good enough to earn the GTD the honor of being the most powerful diesel Golf in Volkswagen history. A start/stop system helps improve efficiency over the previous generation with the new model consuming 56 miles per gallon on the EU cycle. That's up from the 2013 model's 46 mpg. A six-speed manual transmission is standard equipment, though a six-speed dual-clutch gearbox is also available.
The GTD also offers buyers a few aesthetic tweaks to help separate the hatch from its less potent siblings. Those include a more aggressive front fascia, special badges and 17-inch alloy wheels. Expect to find the GTD in one of three exterior colors, including Tornado Red, Black and Pure White. Check out the quick press release below for more details.
Volkswagen drops "GTi" lawsuit against Suzuki
Tue, 02 Oct 2012Way back in 2004, Volkswagen took umbrage with Suzuki being granted permission to use the nameplate "SWIFT GTi" for a performance variant of its small-car offering (2012 equivalent seen here). Now, eight years and surely some very steep legal bills later, VW has finally dropped its claim against Suzuki.
The General Court of the European Union stated, back in March of this year, that Suzuki's GTi registration could not be confused with VW's "Golf GTI." Volkswagen had appealed that ruling, though has now reportedly called off the dogs. In fact, Germany's Die Welt reports that the appeal has been dead for several weeks now.
This news comes amongst continued arbitration acrimony between the two automakers, all revolving around VW's forced divestiture of nearly 20-percent stake it purchased in Suzuki some two years ago.