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New Toyota semiconductors could increase hybrid fuel efficiency by 10%

Toyota may have an ace up its sleeve in the fuel economy wars, as it's developed a new type of semiconductor that will allegedly help the company's hybrids net a ten-percent improvement in fuel economy.
The tech is still in development, although Toyota is already reporting five-percent gains during testing, six years before it plans to implement the new semiconductor in production vehicles, meaning the ten-percent improvement doesn't seem like an untenable goal. That is, until you hear from Kimimori Hamada, the project general manager of Toyota's electronics division.
"We are aiming for great improvement in fuel economy and miniaturization," Hamada told Automotive News. "This is a very challenging target."

Toyota launches new Pixis Epoch kei car in Japan

Kei cars may be small in size, but they're big business in Japan. The latest arrival to the category is the little hatch you see above, the Toyota Pixis Epoch.
It's the fourth vehicle produced by the Daihatsu division but sold under the Toyota brand. As with other keis, power comes from a 660cc engine. It's mated to a continuously variable transmission driving either just the front wheels or all four. In both configurations, the Pixis Epoch features a stop-start system that helps its emissions and fuel efficiency figures come in well below even the Japanese government's stringent standards.
The whole package measures just 3,395 mm (133 inches) long, 1,475 mm (58 inches) wide and 1,500 mm (59 inches) tall, but offers a relatively spacious and utile interior, plus a tight turning radius of just 4.4 meters. Pricing ranges from 795,000 to 1.2 million yen - that's less than $10,000 (and no more than $15k). Further details in the press release after the jump.

Next-gen Toyota Prius spied inside and out

Toyota has built itself into the industry's standard-bearer when it comes to hybrids, and it isn't going to let the poster child for gas-electric vehicles get stale on the market. These spy shots captured in California are our first good look at the next-generation Prius, which could come to market wearing a 2015 model year designation.
Even though it looks like Toyota may have blown its annual camouflage budget on this mule, we can clearly see that it will have the same iconic half-moon design that has been with the car since 2003. If so, this goes against reports from last year that suggested the car would be getting a different look inspired by the 2013 NS4 Concept. Although, this could also indicate that the Prius family will continue to grow - adding a new sedan - to the existing Prius C, Prius V and Prius Plug-In lineup.
These spy shots also give us an indication as to what the interior will look like, with a more stylish three-spoke steering wheel and an instrument panel design that sort of reminds us of a BMW. On the other hand, all the tape, cobbled together pieces and lack of space for a center stack display screen has us thinking this isn't what the final product will resemble.