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Toyota to sell hot-pink Crown in Japan

Akio Toyoda is doing a pretty decent job at the helm of the Toyota empire. This is the man, after all, that declared that Toyota would get new sports cars, and that they needed to be, not should be, rear-wheel drive. We can respect that. Toyoda is also trying to do away with his company's conservative styling and bring edgier vehicles to market.
Toyota's designers have done just that, although perhaps they went a bit too far. In November, Toyota debuted its fourteenth-generation Crown with a bling-bling fascia that makes Lexus' spindle grille look as conservative as a three-piece suit, and a retina-searing pink paintjob. See, in Japan, the Crown is to Japan's older crowd what the 2002 Buick Park Avenue is to America's senior citizens. As Automotive News reports, the idea with the pink was to draw attention to the grille, but it was originally intended as a debut item, only.
Now, Toyota is actually planning to offer the electric fuchsia Crown for sale to regular buyers. Interested parties will have from September 1st to September 30th to place an order for the big sedan. According to the AN report, Toyoda said to reporters at the debut, "My initial reaction was: 'You're kidding! Please, not pink." We wish they were kidding.

Toyota, Honda, Nissan and more collaborating to increase fuel efficiency

Toyota, Honda, Mazda, Nissan, Subaru, Mitsubishi, Suzuki and Daihatsu have announced an alliance that will see a push to improve fuel economy from both gas-powered and diesel-powered engines by as much as 30 percent before the end of the decade.
The newly assembled Research Association of Automotive Internal Combustion Engines put the roughly $20-million project together, with the Japanese government committing to half the cost while the eight manufacturers will chip in the rest.
According to Automotive News, the automakers will team up and share basic research on internal-combustion engines in a bid to cut costs. Eventually, the results of the research will find its way into a production vehicle, although it's unclear just when we'll see the fruits of this partnership on the road.

Toyota nudges US sales projections up to 2.25M

Toyota has raised its expectations for 2013's US sales for the third time since the end of 2012. The new target rests at 2.25 million units, when sales of Toyota, Lexus and Scion are taken as one. Subtracting Lexus, Toyota is still expecting to move over two million vehicles in the US by the end of 2013.
According to a report from Automotive News, the sales expectations came from Bob Carter, senior VP of automotive operations for Toyota USA, during a dealers during a meeting in Atlanta. The heightened expectations go along with Toyota's predictions for the US market as a whole, which it expects to grow to 15.5 million units by the end of 2013.
Besides an overall, national uptick in new vehicle sales, Toyota is also expecting a big push as it puts the next-generation Corolla to market during the second half of this year, along with the Tundra pickup truck. Meanwhile, dealers were shown images of a refreshed Camry, set to arrive in 2015, and reported that it's "more than a nip and a tuck," according to the AN report.