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Toyota builds world's first 'outdoor website' for RAV4 promo

This whole thing started with the premise that Toyota's target RAV4 buyers are people who spend their time cycling, hiking, and generally not in front of computer screens. These people are therefore not able to benefit from the full website experience that Toyota has built for the RAV4. We should clarify that the video below is for Toyota South Africa, and maybe RAV4 buyers there really are the disgustingly outdoorsy ideal that us bacon-eaters are not living up to.
Toyota's agency partner, Hello Computer, set up a 1.8-kilometer track at a cycle park that replicated sections of the automaker's website with real physical displays and interactive feedback. Riders were asked to leave their mouses and hit the trail on a mountain bike to experience the RAV4 Outdoor Website and learn about the vehicle.
That seems like a lot of effort for something that's available on the smartphones of these hyper-active people who aren't in front of computers, but hooray for creatively conquering a problem that didn't exist. Hey, let's not be complete wet blankets - maybe some of the cyclists that ran the Toyota gauntlet got a RAV4 for their to- and fro-ing after the experience. Check out the video of the outdoor website below.

Oh Buoy! Toyota sinks to Spongebob depths with custom Highlander

The launch of the 2014 Toyota Highlander is being assisted by Bikini Bottom's number one resident, SpongeBob SquarePants. The new crossover has been wrapped with SpongeBob's square mug all over it as if he's saying "I'm ready. I'm ready. I'm ready. I'm ready," from every direction. Inside is a cabin that Toyota says "captures all of the beloved character's high-octane energy," but might make you question whether this is really the world you want to live in.
Revealed on SpongeBob Day at the San Diego Padres vs. San Francisco Giants baseball game in San Diego, CA on July 13, the Highlander will go from there to seven locations nationwide on a "Happy Driving Tour," ending at the LA Auto Show in November.
You can read all about it in the press release below, as well as ways to fill your life with more SpongeBob than is probably healthy.

Toyota JPN Taxi Concept is a Japanese riff on an English classic

As far as beasts of burden go, New York City's new - and much maligned - Nissan NV200 "Taxi of Tomorrow" isn't a bad one. It's space efficient, reasonably economical, and its simple construction should mean it's pretty robust over the long haul, too. But it lacks panache and a sense of occasion - let alone a sense of humor - three things this this Toyota JPN Taxi Concept we found at the Tokyo Motor Show has in spades.
Unfortunately, that's about all the information we have on this cheeky London-taxi-inspired showcar. Toyota hasn't provided much in the way of details, other than to proclaim that the five-seat JPN was "created with Japanese hospitality in mind" and it "aims to enliven city streets." Japan's livery landscape has long been occupied by traditional three-box sedans - models like the Toyota Crown and Nissan Cedric. The JPN Taxi at just over 171 inches would appear to offer both a tighter footprint and added whimsy, both of which are in the automaker's favor; we hear it hopes this concept will one day become the country's own version of America's yellow Crown Vic cab.
Toyota isn't providing powertrain specifications, but we like the airy feeling of the interior (Japanese cabs typically don't have cumbersome partitions between cabbie and passengers), the minimalist driver area with three screens, and the widescreen overhead video system for passengers that bookends the panoramic moonroof. Check it out in our gallery of live shots and let us know what you think in Comments.