2009 Toyota Corolla S Sedan 4-door 1.8l on 2040-cars

Auto blog

Toyota close to licensing deal with BMW for fuel cell technology

For over a year now, we've been hearing about a potential partnership between Toyota and BMW on everything from sports cars to lithium-ion batteries, but one of the first cooperative projects between these two automakers could bring Toyota's hydrogen fuel cell technology to a BMW vehicle. Reuters is reporting that an announcement is likely to be made as soon as later this week regarding a BMW fuel cell vehicle that could be in production by 2020 with a prototype running around by 2015.
The last we heard of Toyota's fuel cell technology, it was in the FCV-R Concept that we saw at the 2011 Tokyo Motor Show, but there is no word how far along in development this system is. If it does come to fruition, such a vehicle for BMW would build on the automaker's commitment to hydrogen that started with the Hydrogen 7, which unlike a fuel cell vehicle, simply ran on hydrogen fuel rather than converting it to electricity for use in motors. We're definitely interested where this Toyota/BMW tie up could be headed.

Toyota to sell hot-pink Crown in Japan

Akio Toyoda is doing a pretty decent job at the helm of the Toyota empire. This is the man, after all, that declared that Toyota would get new sports cars, and that they needed to be, not should be, rear-wheel drive. We can respect that. Toyoda is also trying to do away with his company's conservative styling and bring edgier vehicles to market.
Toyota's designers have done just that, although perhaps they went a bit too far. In November, Toyota debuted its fourteenth-generation Crown with a bling-bling fascia that makes Lexus' spindle grille look as conservative as a three-piece suit, and a retina-searing pink paintjob. See, in Japan, the Crown is to Japan's older crowd what the 2002 Buick Park Avenue is to America's senior citizens. As Automotive News reports, the idea with the pink was to draw attention to the grille, but it was originally intended as a debut item, only.
Now, Toyota is actually planning to offer the electric fuchsia Crown for sale to regular buyers. Interested parties will have from September 1st to September 30th to place an order for the big sedan. According to the AN report, Toyoda said to reporters at the debut, "My initial reaction was: 'You're kidding! Please, not pink." We wish they were kidding.

Toyota Camry re-earns CR 'Recommended' rating following crash tests

All is right again in the Toyota kingdom. The Japanese manufacturer's bread-and-butter sedan, the Camry, has been put back on Consumer Reports' "Recommended" vehicle list, following improved performance in the Insurance Institute for Highway Safety's crash testing.
You'll recall that the 2012 and 2013 Camry were infamously booted from the list due to "Poor" ratings in IIHS' notoriously tough small-overlap crash testing. Toyota vowed - just last week actually - to fix the ratings. As the Toyota brand's head, Bill Fay, said last week, "It's still a five-star car. It still does very well in all the IIHS tests. It did not in [the small overlap frontal crash test], and we're busy making the necessary adjustments so that we can address that."
Now, though, those redesigned cars have been tested, earning an "Acceptable" rating in the overlap testing. According to Consumer Reports, Camrys built from November 2013 on feature new internal structures that improve the car's crash test scores enough to make it a "Recommended" buy. IIHS has also elevated the car back to a position in its Top Safety Pick category, although it falls short of the new gold standard, the Top Safety Pick + rating.