2007 Toyota Camry Le Sedan 4-door 2.4l on 2040-cars

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Toyota Camry incentives and fleet sales cranked to keep sales crown, insiders worried

We've been watching for some time now as Toyota has piled more incentives on the hood of its Camry sedan, and Automotive News reports that the we're not the only ones with raised eyebrows. The current Camry hasn't even been on the market for two years, but the family sedan segment is more hotly contested than it has been in years. It's that high level of competition that has led the automaker to uncharacteristically add more money on the hood in order to assure it maintains its long-held title of America's Best-Selling Car, a mantle it has owned for a dozen years. It's ramping up fleet sales, too.
According to the analysts at TrueCar, Toyota has bumped incentives per unit every month this year, now totaling some $2,750 as of May, a 38-percent hike over this time last year. That's more spiff money than the segment's other best sellers, the Nissan Altima ($2,400), Ford Fusion ($2,300) and Honda Accord ($1,400), all of whom have actually decreased their incentive spend by 20- to 40-percent over the same period.
The ramp up in incentive spending and fleet sales has analysts concerned that Toyota will tarnish the Camry's historically sterling resale value. ALG pegs the 2013 Camry's current 36-month residual value at 54.4 percent, well ahead of the segment average's 50.9 percent (but shy of the Accord's 55.6 percent). However, analysts are concerned that as the current generation ages, their resale values will eventually plummet if incentives continue to increase as Toyota looks to keep the Camry's best-selling car crown going forward.

2014 Toyota 4Runner priced at $32,820*

Toyota has announced pricing on its facelifted 2014 4Runner. The rough-and-tumble SUV will be available in three grades: base SR5, upmarket Limited and off-road-ready Trail. Depending on the trim level, buyers will have the choice of rear-drive or one of two different four-wheel drive systems. The sole engine is Toyota's 4.0-liter, 270-horsepower V6.
Entry-level buyers can get an SR5 for $32,820. That includes 17-inch wheels, fabric seats and Toyota's Entune infotainment system. Adding four-wheel drive bumps the price by $2,920, while the Premium Package (SofTex faux leather seats, navigation, sunroof, auto-dimming mirrors and power passenger seat) adds $1,875. All model prices listed do not include $860 for destination and tax.
The Trail starts at $35,725, while the Trail Premium bumps the price to $38,645, adding the same suite of equipment found on the SR5. While it boasts the same standard equipment as the SR5, the Trail is better suited for going off road. A multi-terrain response system comes standard, as does hill-start assist and Toyota's Crawl Control. For an extra sum, buyers can opt for the Kinetic Dynamic Suspension System, which automatically disconnects the sway bars for better articulation and trail holding.

Toyota GT86 14R-60 shows how to do lightweight at a steep price

Toyota is finally making good on its Griffon concept from last year with this limited-edition 14R-60 that basically hops through the Toyota Racing Development catalog to imagine the ultimate lightweight GT86 (the continental relative to the Scion FR-S/Subaru BR-Z). Unfortunately, it's not coming stateside, and even if this modded Toyobaru were coming here, you might not want to pay the rather steep price.
Like the concept, the 2.0-liter boxer engine still makes the same 197 horsepower and 151 pound-feet of torque. However, the drivetrain isn't entirely untouched thanks to a new air filter, engine oil cooler, a reinforced clutch, lightweight flywheel, and mechanical limited-slip differential from TRD. The six-speed transmission is also tweaked, with different gearing in first and second and an altered final drive ratio.
To keep things planted the suspension gets a new coilovers, a V-shaped tower brace in the front and another in the rear. Improved deceleration comes thanks to upgraded brakes. There also are even more goodies on the outside, including a complete body kit that includes a carbon-fiber roof and massive rear spoiler. The stock wheels are replaced with 18-inch forged magnesium units, as well.