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2014 Toyota Tundra Platinum 4x4

The Toyota Tundra is the automotive version of off-brand Cheerios: it doesn't dominate the market, and it's not the first model people think of when they hear the term "pickup truck."
Ford, General Motors and Ram dominate the segment with vehicles that offer ridiculous levels of towing and payload capacities and models loaded with luxury items and primed with tech-rich engines. The off-brands, meanwhile, are led by the Tundra, which while still accounting for six-figure sales (112,732 units in 2013, up from 101,621 in 2012), sits well behind the F-150s and Silverados of the world. After our first drive of the revamped 2014 Tundra, we came away thinking this truck is a total underachiever, aimed at placating Toyota loyalists and doing little to win over new customers.
But everybody deserves a second chance, and we thought a week's drive in a different environment might lead to a different - or at least a more fully realized - opinion. While the Tundra might not be an industry leader, it still makes it on many truck buyers' shopping lists. So, should you consider this off-brand pickup truck? To find out, we borrowed a top-of-the-line Tundra Platinum for a week. Read on to see what we found.

Eiji Toyoda dead at 100

Toyota has had number of chiefs over its 76-year history, but none ever served as long as Eiji Toyoda. The younger cousin of the company's founder served as president of the automaker from 1967 to 1982 and as chairman of the Toyota Motor Corporation for another ten years following the unification of the manufacturing and sales divisions.
During his 25 years at the helm, Eiji Toyoda (pictured above in 1967) was credited with establishing the company's headquarters in Toyota City, spearheading the development of the Prius, expanding production overseas for the first time, launching the Lexus brand and turning Toyota from a minor player into one of the largest automakers in the world.
Even after his retirement in 1992, he remained an honorary chairman and close advisor to his successors, and chaired the company's museum. He died of heart failure, ending a 100-year life that started on September 12, 1913, before the company that bore his family's name (albeit slightly modified) had even started building automatic looms, let alone automobiles. We extend our condolences to the Toyoda family and our congratulations on an accomplished life.

2013 Pikes Peak Hill Climb, Practice Day 3

The third practice day of the 91st Pikes Peak International Hill Climb is done. While the other classes got running time on the middle and top sections of the course, qualifying times were set on the bottom section of the course for the Open, Open Wheel, Electric, Exhibition and Vintage classes.
Everyone managed to keep it on the black stuff today, Greg Tracy setting the fastest time ahead of Hiroshi Masuoka, both men driving the Mitsubishi MiEV Evolution II four-wheel-drive prototype. Not even half a second behind Masuoka came Nobuhiro "Monster" Tajima in his Monster Sport E-Runner, who has taken about 18 seconds off his time since the first practice day. Rod Millen was the fourth fastest on the day in his Toyota TMG EV POO2.
Topping the Open Wheel class was Clint Vahsholtz, followed by Donner Billingsley, Andy Figueroa and Rodney O'Maley. The only driver in that class not to be given a time today was Dan Novembre. Kenshiro Gushi took the Exhibition class today as his Lexus IS F CCS-R made it up the mountain in 4:27.248, followed by Sage Marie in the Honda CR-Z at 5:19.591. Simon Pagenaud and his Honda Odyssey weren't classified.