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Toyota's Psy-style Waku-Doki ad inherits Japan's bizarre ad crown

A new Japanese Toyota ad featuring crisply suited businessmen driving into the jungle only to segue into a Psy-style music-video dance-off with a gorilla and natives is the latest car commercial to go viral. Jungle Wakudoki is the newest installment in a grand tradition of bizarre ads from the island nation that are by turns hilarious, head-scratching and occasionally even frightening.
Let's face it: My people are weird.
I'm half-Japanese and take suitable pride in my Asian roots, but even I can't figure out what's been slipped into the water coolers of the country's ad agencies much of the time - or the nation at large, for that matter. From Japan's ubiquitous obsession with all things adorable (kawaii) to its offbeat sense of humor and its bizarrely perverse and violent tentacle porn, it's clear there's a lot going on in the culture, and only some of it bubbles up to the surface in its marketing efforts. Much of the strangest and most amazing ads are for non-transportation products (e.g. laundry soap, snacks, energy drinks), but the automotive space has its fair share. This latest Toyota ad had me trawling YouTube for a common theme, trying to make sense of why these spots are the way they are. Scroll down to watch the Toyota ad in question as well as a bunch of other examples of Japan's most bizarre car-related ads and see if you can't find the thread that runs between them. Is it just that something's being lost in translation? Have your say in Comments.

Toyota announces Geneva plans including droptop FT-86 Open concept

Automakers from around the globe are gearing up for the Geneva Motor Show next month, and Toyota is giving us a couple teasers of what will be in its display. In addition to what appears to be a single-seat concept called the i-Road (shown at right), Toyota will also give us our first look at a droptop Scion FR-S courtesy of the FT-86 Open Concept.
All we have to go on right now is this sketch shown above, but we do see that this car will retain its rear seats, which could be a potential advantage over one of its key rivals, the Mazda MX-5 Miata. Toyota says that this concept will be used to gauge public interest in such a convertible, but we've already heard that a Scion convertible is already planned to go on sale as soon as early next year. As far as Toyota's other concept, there also isn't much information about the i-Road except that it will be a zero-emissions vehicle and it will have seating for two passengers, which based on the drawing will have the driver sitting in front of the passenger.
Toyota will also show off the European version of the new RAV4 as well as its new Auris Touring Sports, which it refers to as a "medium-size estate." Scroll down for Toyota's tease of a press release.

Union to launch Toyota organization drive in Canada

Toyota may be heading toward some labor issues in the Great White North, as employees at a pair of Canadian Toyota factories may be set for a certification vote. The Unifor union, which was the result of a merger last year between the Canadian Auto Workers and the Communications, Energy and Paperworkers union, will be holding the vote.
Over 40 percent of the employees at the Woodstock and Cambridge, Ontario factories have signed union cards, cresting the minimum percentage required to instigate a legal certification vote, according to Reuters. The Woodstock factory is responsible for RAV4 production, while Cambridge builds the Lexus RX350 and RX450h, as well as the Toyota Corolla. The two factories employ nearly 7,000 people.
It's unclear when the union will hold a certification vote at the two factories, but what is rather clear are the worker complaints. Employees are concerned about workers being hired on temporary contracts which lack the benefits of full employment, John Aman, head of organizing for Unifor, told Reuters.