1985 Chevy Corvette on 2040-cars

Auto blog

Which automaker's 84-year-old CEO is making investors nervous?

We haven't heard much about Suzuki since it decided to leave the US market in 2012, but things are going well for the little automaker these days with the recent announcement of record annual profits. It would seem that investors should be ecstatic, but they are starting to question the man at the helm. Company president and chairman Osamu Suzuki is now 84 years old and is guaranteed at least one more year as the leader, but shareholders want to know who is taking his place when the inevitable happens.
We're not being ageist, here. As long as the Suzuki can run the company to the satisfaction of investors, he absolutely deserves the top spot. According to Bloomberg, the issue making shareholders so edgy is that the business doesn't have a transition plan in place. The president obviously isn't a young man, and folks are worried that if something happens suddenly, there could be chaos deciding a successor and a free-falling stock price.
Suzuki's tenure at the company is somewhat astounding. He married the granddaughter of the founder and took her name because the family had no male heirs. In world where many people hope to retire as soon as possible, he's worked for the same automaker for the last 50 years, including stints as company president from 1978 to 2000 and 2008 to the present. Investors aren't questioning the president's ability as a business leader; they just want a clearer understanding of the automaker's future direction.

Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

2013 Suzuki SX4 gets new generation to carry on without us [w/video]

Despite the fact that the coffin has been sealed on Suzuki's US automotive arm, the brand is carrying on elsewhere in the world. The first new product to spearhead the Japanese automaker's product offerings in Europe is this SX4 crossover, making its official debut here at the 2013 Geneva Motor Show. You may remember the little SX4 as the cheapest all-wheel-drive car on sale in the US, packing cute styling and efficient, affordable packaging. And it doesn't appear that the formula has changed too much for this new generation, despite what we think are less attractive new duds derived from Suzuki's 2012 S Cross Concept.
The new SX4 is powered by a choice of two 1.6-liter engines - one diesel, one petrol - the former mated to a six-speed manual transmission while the latter uses a CVT with a "seven-speed manual mode" operated by steering wheel-mounted paddles. All-wheel drive remains intact on the SX4, now with four driver-selectable modes and the Allgrip name.
Suzuki is touting the SX4 as having the world's first double sliding glass sunroof, offering "the largest opening areas" in the segment. Overall, the updated interior looks nicely designed and quite functional, though not exactly a shining beacon of refinement.