1986 Suzuki Samurai Jx on 2040-cars

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Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Suzuki considering Cappuccino revival?

It's not a secret that a few of us here at Autoblog have a crush on Japanese Kei cars. The diminutive sizes and cheeky looks of most of the segment are certainly endearing factors, but it was the sporting Kei cars of the 1990s that made for the most delicious forbidden fruit.
Suzuki's entry in that time and market space was the Cappuccino, a rear-wheel-drive coupe with a removable roof and roll bar, powered by a 657cc three-cylinder motor. The car hung around the Japanese market until 1997 (and was booted up in Gran Turismo form for years after that). Now, rumor has it that the little coupe could be getting a reboot around 2016.
The reports are still a bit short on detail; some indicate that a new Cappuccino could be built up on an existing Kei platform from Suzuki. If the new car were to keep the RWD layout of the original, however, that would mean building up the model on the live-rear-axle bones of the Suzuki Jimny or Carry.

Toyota, Honda, Nissan and more collaborating to increase fuel efficiency

Toyota, Honda, Mazda, Nissan, Subaru, Mitsubishi, Suzuki and Daihatsu have announced an alliance that will see a push to improve fuel economy from both gas-powered and diesel-powered engines by as much as 30 percent before the end of the decade.
The newly assembled Research Association of Automotive Internal Combustion Engines put the roughly $20-million project together, with the Japanese government committing to half the cost while the eight manufacturers will chip in the rest.
According to Automotive News, the automakers will team up and share basic research on internal-combustion engines in a bid to cut costs. Eventually, the results of the research will find its way into a production vehicle, although it's unclear just when we'll see the fruits of this partnership on the road.