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Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

2015 Subaru Impreza gets visual tweaks, added refinement

While our love for the Subaru Impreza is mostly reserved for its turbocharged WRX and STI models, there's still a fully competent, well-rounded package in the base model, now in its fourth generation. In order to keep it competitive, Subaru has given the Impreza a light refresh for the 2015 model year, and while the car hasn't changed much mechanically, there are a number of thoughtful updates in store for the revised model.
Most noticeably, the front end has been touched up, with a revised lower fascia that's a bit more aggressive than before, nicely incorporating foglamps on higher-end models. Around back, not much has changed, though there's a new lip spoiler on sedan models to improve aerodynamics. Inside, a new infotainment system is available, with a seven-inch color touchscreen, and Subaru's EyeSight driver assistance package can now be had on the Limited models. There's also an updated instrument cluster with an LCD color display, new door and shifter trim, a standard rearview camera, and a few tuning enhancements that allow for a quieter ride, according to Subaru's release.
Under the hood is the same 2.0-liter boxer four-cylinder engine as before, with 148 horsepower on tap, mated to either a five-speed manual or continuously variable transmission. Subaru notes that there's a quicker ratio for the electronic power-assisted steering (that's a good thing), and reminds us that the Impreza is still pretty fuel-efficient considering its standard all-wheel drive, able to achieve 28 miles per gallon in the city, 37 mpg highway and 31 mpg combined.

2015 Subaru WRX to get CVT option?

The 2015 Subaru WRX will make its debut at the 2013 Los Angeles Auto Show next week - that much we know for sure. We'll have all of the official specs very soon, but it seems Jalopnik has stumbled upon an official-looking document that spells out some of the 'Rex's finer details, including the availability of a continuously variable transmission.
Now, before you throw your laptops and phones out the window, know this: a proper manual transmission will still be available. Do remember, the WRX has always had an automatic option, and the move to a CVT for the 2015 model isn't terribly surprising. According to the document, the new WRX will use a 2.0-liter turbocharged flat-four - a change from the 2.5-liter engine in the current car. Subaru also employs a 2.0T boxer engine in the Forester, where it's mated to a CVT. What's more, the Impreza on which the new WRX is based also uses a CVT in favor of a conventional automatic.
Jalopnik points out that the more hardcore WRX STI will use a 2.5-liter turbo-four, and will only be available with a manual transmission. Additionally, there will reportedly be a "launch edition" of the STI, painted in the car's signature WR Blue (fingers crossed for gold wheels!).