Clean Title on 2040-cars

Auto blog

The Subaru BRZ tS is back for 2020 — most of it, anyway

We had a feeling the Subaru BRZ tS was coming back not too long ago, and now it’s officially available again for the 2020 model year. This time Subaru is limiting production to 300 units, instead of the 500 we saw built for the 2018 model year. The price is also $1,960 cheaper than the 2018 car, listed for $32,395. That makes it only $650 more than a BRZ in Limited trim. So really, itÂ’s looking a fair bit more attractive than it ever has.  Subaru did take one thing away, though. The 2020 tS eliminated the massive dry carbon adjustable rear wing, replacing it with a shorty spoiler of sorts. WeÂ’re guessing the carbon fiber wing was a rather expensive piece. Everything else carries over, so that means you get the STI-tuned Sachs dampers and springs, STI engine V-brace, draw stiffeners in the chassis and subframe, plus larger Brembo brakes (four-piston in front, two-piston in rear). Michelin Pilot Sport tires wrap 18-inch bronze wheels, and itÂ’s only available in a new Ceramic White paint — the previous tS offered three colors. We also received word of small changes coming to the 2020 WRX and STI. The performance package for the WRX has been massaged a bit, and it adds a big Brembo brake package (as opposed to just high-performance pads) to the list of equipment included. The Recaro buckets, power-driver seat and moonroof delete are still included, but the package costs $2,850 now, versus the $2,050 price for 2019. If an STI is more your flavor, know that it gains keyless entry and push-button start for 2020. Subaru also redesigned the engine bay cooling ducts for better cooling, and added a new dark gray wheel option. The cheapest WRX comes to $28,395 now and the cheapest STI will run you $37,895. Those prices constitute modest bumps of $300 and $400 respectively when compared to the 2019 model year cars.

Subaru brings back the Barkley dogs in new TV spots

Who let the dogs out? Subaru did. And they're bringing them back. The company announced it's bringing back the Barkley family of Labradors and Golden Retrievers for a new series of TV spots called "Dog Tested. Dog Approved." Subaru aired the four 30-second ads during the 24th annual Screen Actors Guild Awards on Sunday, which it has sponsored for 14 years. They'll repeat on network and cable broadcasts and feature in targeted digital and social media promotions. Subaru used the Barkleys most recently to unveil its new Ascent three-row SUV during its "Welcome to SubaruVille" event at the L.A. Auto Show late last year. The stunt was widely deemed adorable. The family of dogs have appeared in the automaker's ads as far back as 2009. "With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners," Alan Bethke, senior vice president of marketing at Subaru of America, said in a statement. "Pets are considered members of our Subaru family and utilizing the Barkleys in our campaigns allows us to connect with our customers in an authentic, fun and entertaining way." The new ads are "Car Wash," embedded atop this post; "Drop Off," about the first day of obedience school; "Driving Lesson," in which a parallel parking lesson is complicated by passing geese; and "Drive Away," about a teenage dog being picked up by his father at the Dog Bowl. Subaru said it will also sponsor this year's "Puppy Bowl XIV," which airs February 4 on Animal Planet on the same day as the Super Bowl, and it plans to partner with BuzzFeed and Funny or Die on custom content branded with the hash tag #MakeADogsDay later on in the campaign. Subaru partners with animal welfare organizations like the American Society for the Prevention of Cruelty to Animals as part of its Subaru Loves Pets campaign.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Subaru Auto News Marketing/Advertising Subaru Crossover SUV dogs subaru ascent

Subaru to drop industrial products, focus on making cars

Subaru, the company formerly known as Fuji Heavy Industries, said Monday it is ceasing production of its industrial products after more than 60 years in order to focus on its core automotive business. The change was effective Sept. 30. "By concentrating management resources on Subaru's core automotive business, the company will further reinforce its business structure in the aim of substantially enhancing the Subaru brand and achieving even greater sustainable growth," the company said in a statement. The move appears to mark the culmination of a steady retrenchment from its industrial business. Fuji Heavy Industries Ltd. last year announced it was changing its name to Subaru Corp. in order to strengthen the brand and focus on its core automotive and aerospace business. It also moved to integrate its Industrial Products Company within Subaru's automotive business effective Oct. 1, 2016. Subaru is a Japanese name for the Pleiades star cluster, and it symbolizes the six companies that merged to form Fuji Heavy Industries in 1953. Subaru's aerospace division is a contractor for the Japan Defense Agency. The automaker's industrial products business began in 1951 when its former Omiya Fuji Industries Co. Ltd. began production of the 540 cc M6 engine. Subaru says its Industrial Products Co. Ltd. affiliate will continue to handle after-sales service of Subaru-built generators, pumps and engines used in construction, agriculture and industrial equipment. The company also says it will cease manufacturing engines for installation in other vehicles as supply contracts expire. Meanwhile, Subaru is busy reorganizing its plant in Lafayette, Ind., to begin production of the Ascent, a three-row, eight-passenger crossover based on its Viziv-7 concept that debuted late last year. Related Video: