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Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

2021 Subaru Impreza gets new driving modes for a mild price increase

Subaru has announced pricing information for the 2021 Impreza. It costs a little bit more than the outgoing 2020 model, but some trim levels gain a new feature named SI-Drive that adds two driving modes. Pricing for the 2021 Impreza sedan, the company's entry-level model, starts at $19,720 including a mandatory $925 destination charge. For context, the 2020 model cost $19,595. Putting a 2021 in your driveway will cost $100 more, but Subaru increased its destination charge by $25, so the next model year will bring a $125 increase. That figure corresponds to a base variant equipped with a five-speed manual transmission. Motorists who want two pedals need to plan on spending $1,120 more for a continuously variable transmission (CVT). The lineup still includes four trim levels called base, Premium, Sport, and Limited, respectively. The CVT-only range-topping model costs $26,820 including destination, a $125 drop compared to 2020. On the hatchback side of the portfolio, the base model costs $20,220 and the more upscale Limited carries a price of $27,320. Subaru gave the Impreza a mid-cycle update for 2020, so the 2021 model is essentially unchanged with the exception of an SI-Drive performance management system. Only offered on cars equipped with the CVT, it adds two driving modes that "allow the driver to maximize engine performance, control, and efficiency," according to the brand. This technology is already found in several global Subaru models, including the WRX. Although the Crosstrek entered the 2021 model year with a bigger engine, the Impreza it's based on remains exclusively available with a 2.0-liter flat-four engine rated at 152 horsepower and 145 pound-feet of torque. Subaru's symmetrical all-wheel drive system comes standard regardless of trim level or body style. Subaru will begin sending the 2021 Impreza to its American dealers in October 2020. It will join the rest of the lineup with one exception: the BRZ. Production of the enthusiast-approved coupe is ending, and the company has stopped taking new orders for the model in Japan. It's again working with partner Toyota to bring a second-generation model to the market, and we hear it might make its debut in time for the 2022 model year. Related Video:    

Is the Subaru BRZ STI being teased really only a tS version?

Teaser images of a purported Subaru BRZ STI were uncovered last night and sent the internet into a collective state of hysterics. That's not hugely surprising, though, considering the reverence that the BRZ, along with its fraternal twins, the Scion FR-S and Toyota GT86, have garnered from the automotive media. The sole sticking point, really, has been its mere 200 horsepower. People have been chomping at the bit over a higher output version of the sublime rear driver.
Those same people may be in for a disappointment, though. See, the BRZ STI that was teased last night might not be a real STI. Instead, it's looking like it might be a BRZ tS. According to 7Tune.com, the timing of the photos posted on Subaru's website lined up with Subaru's 86 Festival at Fuji Speedway, where the Subaru BRZ tS debuted. Despite wearing STI badges, the tS isn't the full-tilt STI model we've been hoping for. Instead, you can think of the relationship between tS models and STI models as sort of like the difference between a BMW 3 Series M Sport and a BMW M3.
Certainly, the speccing of the tS supports that idea. The engine of the BRZ remains untouched in both tS models, which is one of the primary things we expect a full-bore STI to address. A number of interior and exterior styling items have been added, along with Bilstein suspension pieces and six-pot Brembo brakes. The tS sports two different trim levels, with the higher end using Recaro seats, black alloy wheels, and a carbon-fiber rear spoiler. The base tS features silver wheels, standard seats, and all the same suspension and brake upgrades. Adding fuel to the fire that these are not the true STI models is the limited production run - Subaru will only build 750 tS cars.