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Subaru teases the 2019 Forester ahead of New York reveal

Following Toyota's romantic RAV4 silhouette teaser shot yesterday, Subaru is officially joining in the compact crossover titillating game with a glimpse of the 2019 Forester. Subaru has toyed with pincer-shaped taillights for a few years on its Viziv concepts. The Ascent concept wore another version of the design, but the production Ascent got fitted with a set of highly unoffensive lamps. Looks like the Forester earns the retail nod for the conceptual units, and with it, a wider cargo opening. The taillights on the present Forester impose a scalloped shutline on the tailgate. The split units in this teaser let designers push the tailgate edge just a few inches from the edge of the car. The Ascent could make its presence felt elsewhere, though. We've made out a couple of the flowing character lines underneath camouflage on Forester prototypes that match the Ascent's flanks. Up front, the 2019 Forester gets a much more upright schnozz reminiscsent of the Ascent. The two vehicles differ in grille treatment — the Forester carries over its general design from the current car, but replaces the thick geometric bars with thin strakes similar to the Ascent's. Although larger than the current Forester, we don't expect huge growth anywhere. Migrating to Subaru's Global Platform will make the most of the incremental gains; the much smaller Impreza added three additional cubic feet of cargo room after its switch to the SGP. We don't know if engines will be included in the under-the-skin overhaul, but a welcome swap would be adding the Ascsent's 2.4-liter turbo to the lineup. That lump produces 260 horsepower and 277 pound-feet of torque, trumping the 250 hp and 258 lb-ft in the current top-tier Forester 2.0XT Premium. Spy photographers caught the Forester testing alongside a new Honda CR-V and a Volkswagen Tiguan, which means we could be in for a new level of feature and dynamic polish. What we can rely on is a selection of four-cylinder boxer engines and CVTs, plus updated EyeSight driver assistance tech. The debut happens in exactly two weeks at the New York Auto Show, the showroom appearance late this year. Related Video: Image Credit: Subaru New York Auto Show Subaru Crossover Wagon Future Vehicles

The Subaru Outback is pretty much the entire wagon market

Last year in the United States, Subaru dealers sold a new Outback wagon every 2.94 minutes. Sales were brisker the year before, when dealers sold a new Outback every 2.78 minutes. It cracked the 50,000-units-per-year barrier every year but one starting in 1997, and has shifted more than 100,000 units annually in the United States every year since 2011. From 2013-2015, Kelley Blue Book said the Outback sat on dealer lots for less time than any other car on sale. Here's a starker set of numbers: J.D. Power, as quoted in a CNBC video, put the U.S. station wagon market at 1.4% of the total U.S. car market in 2018. However, the Outback alone was 1.2%, meaning the sales of every other wagon amounted to a minuscule 0.2% of the total car market. Or, as Road & Track put it, "Out of every 20 wagons sold here, 17 are Subaru Outbacks. Damn." Without taking anything away from Subaru, we need to thank Audi again for bringing the RS 6 Avant and A6 Allroad here, even if the best the Ingolstadt brand can do is bleed marketing dollars to scrap it out with every other automaker for, well, scraps.   Related: 2020 Subaru Outback First Drive Review | The big payoff   The CNBC vid doesn't get into how the Outback became the wagon heavyweight save for a mention about it being "part wagon, part crossover" and saying it has "evolved to incorporate more attributes of SUVs and crossovers" like all-wheel drive. That take overlooks the fact that Subaru debuted the jacked-up, bold-faced Legacy Outback at the end of 1994 as a 1995-model-year offering. Subaru designed the Legacy Outback to be a wagon/SUV tweener, well after Subaru was already known for its AWD chops, and before anyone had coined the word "crossover." The Toyota RAV4, now credited as being the first crossover, didn't show until early 1996.

Subaru brings back the Barkley dogs in new TV spots

Who let the dogs out? Subaru did. And they're bringing them back. The company announced it's bringing back the Barkley family of Labradors and Golden Retrievers for a new series of TV spots called "Dog Tested. Dog Approved." Subaru aired the four 30-second ads during the 24th annual Screen Actors Guild Awards on Sunday, which it has sponsored for 14 years. They'll repeat on network and cable broadcasts and feature in targeted digital and social media promotions. Subaru used the Barkleys most recently to unveil its new Ascent three-row SUV during its "Welcome to SubaruVille" event at the L.A. Auto Show late last year. The stunt was widely deemed adorable. The family of dogs have appeared in the automaker's ads as far back as 2009. "With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners," Alan Bethke, senior vice president of marketing at Subaru of America, said in a statement. "Pets are considered members of our Subaru family and utilizing the Barkleys in our campaigns allows us to connect with our customers in an authentic, fun and entertaining way." The new ads are "Car Wash," embedded atop this post; "Drop Off," about the first day of obedience school; "Driving Lesson," in which a parallel parking lesson is complicated by passing geese; and "Drive Away," about a teenage dog being picked up by his father at the Dog Bowl. Subaru said it will also sponsor this year's "Puppy Bowl XIV," which airs February 4 on Animal Planet on the same day as the Super Bowl, and it plans to partner with BuzzFeed and Funny or Die on custom content branded with the hash tag #MakeADogsDay later on in the campaign. Subaru partners with animal welfare organizations like the American Society for the Prevention of Cruelty to Animals as part of its Subaru Loves Pets campaign.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Subaru Auto News Marketing/Advertising Subaru Crossover SUV dogs subaru ascent