1960 Morgan Drophead Roadster (not Jaguar, Triumph, Mg, Austin, Daimler, Allard) on 2040-cars

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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Even Saturn prices are leaving the stratosphere as used-car demand soars

Initially marketed as "a different kind of car company," General Motors-owned Saturn unceremoniously closed its doors in early 2010 after years of slumping sales and degradation of the brand. The firm's star is unexpectedly beginning to rise again as demand for used cars balloons in America, and values of used Saturn models are outpacing the industry average. Citing data provided by Car Gurus, The Drive is reporting that Saturn's transaction prices have increased more than any other carmaker's during the past 90 days. They've gone up by 26.15% since March 2021, and they've skyrocketed by 30.24% since June 2020. For context, Subaru posted increases of 12.13% and 20.26%, respectively, and the industry-wide averages stand at 17.11% and 30.23%. Used cars are more expensive across the board, but luxury models generally gained less value than cheaper models built by mainstream brands. In spite of the increase, Saturn's transaction prices remain the lowest on the market, according to the same source. The average sale is pegged at $6,284, versus $23,734 for Toyota and $17,507 for Kia. One factor undoubtedly influencing this difference is that, as we mentioned, the last Saturn was built over a decade ago. There's no such thing as a late-model Saturn, so all of its cars are lugging around 10-plus years of depreciation. If you want to surf this trend, the most expensive Saturn is the Outlook (2007-2010), an SUV that was basically a GMC Acadia with a different badge. It sells for $6,770, on average. At the opposite end of the spectrum, the humble Ion (2003-2007; pictured) trades hands for $4,446; it dented Saturn's average by losing 0.49% of its value during the past 30 days. What this means in the grand scheme of things is open to debate. What's certain is that more motorists are buying used as the ongoing chip shortage creates delivery delays and leaves dealers with low inventory levels, a situation forcing companies to take unprecedented measures. Ford is offering a $1,000 incentive to keep buyers in the fold, for example. Some might end up with their name on a Saturn title simply because it was the first car they stumbled upon. Others, especially drivers 30 and older, might remember the brand's reputation for building value-packed cars that were vaguely interesting.

Junkyard Gem: 2004 Saturn Vue with manual transmission

GM's Saturn Division has been gone since the final 2010 Auras, Outlooks, Skies, and Vues slunk apologetically out of the showrooms, and I'm doing my best to document the more interesting models from The General's once-revolutionary brand. Some of the later Saturns began life as Opel designs, but the Vue actually was the first vehicle to go on the all-new GM Theta platform; the Opel Antara was thus a Saturn copy, a fact that Saturn fans no doubt trot out when they get shamed by Opel zealots over the Astra. Today's Junkyard Gem is a most unusual Vue, in the sense that its original purchaser was fine with both the base manual transmission and the leather-upholstery upgrade. Sure, the cheapest way to buy a new Vue— which was sold here for the 2002-2007 model years— was to get it with the base transmission: a five-speed manual. You can still buy a new car with a five-on-the-floor manual right now, but only in a handful of cheapmobiles; by the middle 2000s, a tiny-and-ever-shrinking subset of American car shoppers would even consider a three-pedal commuter vehicle. Really, there were only two reasons an American new-car buyer would have considered a non-enthusiast vehicle with a manual transmission in 2004: either an eccentric preference for the good ol' stickshift or just plain penny-pinching. The cheapest possible '04 Vue was the version with four-cylinder 2.2-liter engine, front-wheel-drive, and five-speed manual transmission, and it started at $17,025 (about $26,080 in 2022 dollars). That's what we're looking at here. The optional CVT automatic transmission cost an additional $2,095 ($3,210 today), so it made sense to get the manual if you wanted to save serious money on your Vue. However, this car is loaded to the gunwales with nice equipment upgrades, to the tune of at least the Leather Appointments Package ($755) and the Sports Plus II Package ($1,300) and probably a lot more.  So, a buyer who didn't care about power (so no V6 engine), didn't want all-wheel-drive, liked driving a manual transmission Â… but insisted on power everything and a full-zoot comfy leather interior Â… in a cheap small SUV sold by a fast-fading brand. The conversations with the Saturn salesmen about this thing must have been interesting. Built in Tennessee, sold new in Denver, will be crushed near Pikes Peak.