2009 Rolls-royce Phantom 4dr Sdn on 2040-cars

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Rolls-Royce considering carbon coachbuilding?

There's any number of applications in which you might expect to find carbon fiber on an automobile, but a Rolls-Royce is not one of them. That could change in the near future, however, as the super-luxe auto marque is reportedly looking into using the lightweight material on a range of special models.
The idea, according to Edmunds, would be to rebody certain models in carbon fiber as a sort of in-house coachbuilding operation for discerning customers looking for something a little different from what the neighbors in the next mansion or ivory tower over have in their gold-paved driveway. While the carbon-fiber bodywork might help shave off some of the weight from a range of cars that tip the scales at 5,500 pounds or more, the principal notion here is exclusivity.
The business case for these bespoke automobiles apparently stems out of two developments. For one, the vast majority - over 90 percent - of Rolls-Royce customers opt for some manner of customization or another. For another, parent company BMW has been working hard to reduce the cost of carbon-fiber production in particular for the new i3, and that expertise could turn these premium-priced creations a greater cash cow for Rolls-Royce than the development of a sport-utility vehicle ever could.

Rolls-Royce planning one or two new models based on the Ghost

Fourteen years after Volkswagen bought Bentley, its English brand has two distinct lines, Mulsanne and Continental - with numerous variants at the Continental's lower price point - an SUV on the way and perhaps a sports car and a Mulsanne convertible, too. In the 14 years since BMW bought Rolls-Royce, its English brand has the Phantom and Ghost - with three variants at the Phantom's much higher price point. Rolls-Royce doesn't chase sales, but the difference in the brand direction helps explain why Bentley has sold more cars in the first six months of this year than Rolls-Royce sold all of last year.
And even though Rolls-Royce isn't solely about the tally, it would still like to improve on the 3,538 cars it sold last year - a sales record that eclipsed a mark set in 1978. To do so its CEO is planning one or two more Ghost-based models beyond the as-yet-unnamed Ghost Coupe due next year, perhaps to be called the Corniche, according to a report in Autocar. A convertible version of the Ghost Coupe is the obvious guess for one of them, and it would get the double-R "closer to 4,000" sales, where the CEO would like to be.
Sales might not be the only part of it, though; the headline of the Autocar piece says the CEO wants the new models because they're "required to give Rolls-Royce a proper identity." If that is accurate, we have no idea what kind of identity Rolls-Royce could be missing that would be served by a wider range of cars in the Ghost range, which by their place in the brand's own lineup are admittedly not the most opulent carriages on the planet.

Rolls-Royce reveals Ghawwass edition Phantom Coupe

This is the Rolls-Royce Phantom Coupe Ghawwass Bespoke Edition, the latest car to join the long and distinguished line of Rolls-Royce limited editions that have arrived over the years. With that in mind, we'll allow you one guess as to what market this limited edition is destined for.
If you said the Middle East, which is almost always the answer when talking about ultra-limited, special editions of the world's finest luxury and sports cars, then give yourself a pat on the back. As for that name, "Ghawwass" is the Arabic word for diver, and attaching it to the Phantom Coupe is meant to celebrate "the traditional method of collecting pearls from the Bahrain pearl banks," according to Rolls-Royce's Facebook page, where these pictures were posted.
Considering its nautical namesake, the color scheme of the Phantom Ghawwass makes a lot of sense, with a Turchese Blue exterior and a tan and Turchese interior that brings to mind bright blue water and sand. The veneers are pearl - although we can't see them in this photoset - befitting the car's inspiration, while a Dhow, a traditional Arabic sailboat, can be found in the coachline and stitched into the headrests.