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Man orders $20M-worth of Rolls-Royce Phantoms

The term "luxury" gets thrown around a lot when speaking about vehicles that are actually somewhat affordable like BMWs and Cadillacs, but Rolls-Royce and hotel magnate Stephen Hung (above in the wild suit) are proving what real opulence really is with the largest single order from the fabled British marque, ever. Hung is purchasing 30 custom examples of the Phantom Extended Wheelbase (pictured right) for $20 million. To push the deal even further over the top, two of the Phantoms are the most expensive examples ever commissioned.
This assemblage of über-luxury sedans isn't for Hung's personal collection. Instead, the cars are going to be part of the fleet for the swanky hotel and casino that he's opening in Macau, China, in 2016 called the Louis XIII. According to The Washington Post, when the 200-room resort opens, the Louis XIII is supposed to be one of the most mind-blowing places in the world, including a suite that costs $100,000 a night.
When completed, the 30 cars will be in matching crimson red to echo the exterior of the hotel. That color will be carried into the interior trim, as well, including the gauges, and the seats will have a checker board pattern. Each one will be outfitted with a bespoke clock from Graff Luxury Watches. The two most expensive Phantoms will get all of this attention, plus gold-plated trim covering the interior and exterior.

Rolls-Royce rings up best-ever sales year

The wheeled monolith above is the 2013 Rolls-Royce Phantom Extended Wheelbase - a rolling demonstration of the real definition of "More." For that reason we can use it as a symbol of the firm's sales, which have not only achieved 'more' for the past three years but have also broken company records. Adding to its record-setting years in 2010 and 2011, the Goodwood-based carmaker moved 3,575 units, an increase of 38 over the year before.
The US retook its crown as the greatest consumers of Rolls-Royces, snagging it back from China. Other market movers were the Middle East, where sales rose 26 percent, Mainland Europe - the same place where mass-market makers are drowning in woe and inventory - that rose by 21 percent, and the Asia Pacific region and its 18-percent rise. Rolls-Royce is probably making more money on its cars, too, with bespoke uptake reaching 95 percent on the 10-year-old Phantom line and 73 percent for the Ghost line.
With a just-refreshed lineup and one or perhaps two more models coming, the indicators for more upward sales movement are strong, even if we don't know how soon the new models will arrive. For 2012, the brand that sells more cars above $200,000 than any other proved the saying that storms can't affect you when you live above the clouds. The press release below has more to say about the record year.

Rolls-Royce rolls out one-off Ghost Golden Sunbird in China

In 2001, archeologists in the palace city of Chengdu, China, uncovered the Golden Sun Bird, an ancient artifact that dates back to the Shang Dynasty from 1000 BC. The disc depicts the sun and is made of almost solid gold, measuring five inches across and weighing 20 grams. The city adopted it as its logo, and now Rolls-Royce has commemorated the find and the heritage behind it with a unique one-off.
Based on the long-wheelbase version of the Ghost, the Golden Sunbird edition features a two-tone white and gold paint scheme, with gold coachline and gold grille topped by a gold Spirit of Ecstasy. The interior has likewise been gilded with gold embroidery atop the light brown leather and white trim to match the coachwork.
The result may be elegant but is certainly not subtle. And of course it's just the latest in a long line of special editions and one-offs Rolls-Royce has crafted, particularly for markets in the Middle and Far East.