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Chrysler to accelerate production of 2013 Ram and V6 engines

Chrysler is adding a third shift at its Warren Truck plant to meet demand for the new 2013 Ram pickup. And with tight supplies of its Pentastar V6, the company is also boosting output at its Mack Engine plant.
The expansions will add 1,250 jobs and are part of a $238 million investment by Chrysler in the Detroit area. Warren's third shift will begin work sometime in the spring, a Chrysler rep told Automotive News. Mack's increased Pentastar production a could include both 3.6 and 3.2-liter engines.
The company says it also plans to invest $40 million in its Trenton Engine plant to allow for production of a 3.2-liter V6 as well as the Tigershark inline-four for the upcoming Jeep Liberty replacement.

Ram recalling 131,000 heavy duty trucks over fire hazard

For a little over a year, Ram has been investigating an issue with a number of heavy duty trucks from the 2021 model year that have experienced engine bay fires. For some reason, even when the engine is off, the solid-state intake heater relay in Ram trucks fitted with the 6.7-liter Cummins turbodiesel can suffer a short and catch fire. In March of this year, the company planned to recall about 20,000 vehicles in the U.S. and Canada when it thought the problem was limited to trucks with unprotected relays. In May, Ram discovered the issue occurring even in trucks with protected relays. Now Ram is preparing to recall 131,177 trucks from the 2021 and 2022 model years. The models in question are:  2021-2022 Ram 2500 (DJ) pickups built between August 3, 2020 and October 8, 2021 (67,597 units) 2021-2022 Ram 3500 (D2) pickups built between August 5, 2020 and October 8, 2021 (39,324 units) 2021-2022 Ram 3500 Chassis Cabs (DD) built between August 12, 2020 and October 7, 2021 (7,317 units) 2021-2022 Ram 4500/5500 (DP) Chassis Cabs built between November 13, 2020 and October 8, 2021 (16,939 units) Ram says it is aware of about 10 engine bay fires, but no accidents nor injuries due to the fires. The bigger issue for now is that Fiat Chrysler engineers working with the component supplier still haven't been able to find a root cause for the fires. Until they can nail down a cause, Ram recommends parking affected models outside, away from structures and other vehicles.   The pickup maker expects to begin mailing letters to owners on December 3, the same day it informs dealers of the fix for the issue. Owners with questions can call the Stellantis customer service line at 1-800-853-1403, the automaker's internal code for the recall being Y76. Or they can contact the National Highway Traffic Safety Administration (NHTSA) Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153). Or go to www.nhtsa.gov. The NHTSA campaign number is 21V798 Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.