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Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

Chrysler to accelerate production of 2013 Ram and V6 engines

Chrysler is adding a third shift at its Warren Truck plant to meet demand for the new 2013 Ram pickup. And with tight supplies of its Pentastar V6, the company is also boosting output at its Mack Engine plant.
The expansions will add 1,250 jobs and are part of a $238 million investment by Chrysler in the Detroit area. Warren's third shift will begin work sometime in the spring, a Chrysler rep told Automotive News. Mack's increased Pentastar production a could include both 3.6 and 3.2-liter engines.
The company says it also plans to invest $40 million in its Trenton Engine plant to allow for production of a 3.2-liter V6 as well as the Tigershark inline-four for the upcoming Jeep Liberty replacement.

Ram 1500 wins Consumer Reports fullsize truck test

Vehicles that perform well in road tests by some of the most popular automotive publications, such as Car and Driver, Motor Trend and Automobile, don't always score well in in Consumer Reports' more regimented, practical test procedures, so the Ram 1500's climb to the top of CR's scoreboard is a boon for the well-received pickup truck, which CR also put on its "recommended" list.
To start off with, the freshened 2013 Ram 1500 has a lighter, stiffer chassis than before, and the four-wheel-drive Crew Cab that CR bought and tested performed flawlessly and achieved class-leading fuel economy (15 miles per gallon) with the 5.7-liter Hemi V8 - the most popular engine choice for the 1500 - and the new eight-speed automatic transmission. The unique-in-its-class rear coil spring setup endowed the truck with "one of the best rides of any pickup," CR reports. That helped it earn its class-leading road-test score of 78, well ahead of the nearest competition still in production, the Toyota Tundra (69) and the Ford F-150 (68). It's worth noting, however, that the Chevrolet Avalanche outscores the 1500 by two points (80), but production of that vehicle ends after the current 2013 model year.
About the only things the publication could find wrong with the truck were a heavy tailgate and a high step up into the cabin. Get ready for the next round later this summer when CR is finished testing the 2014 Chevrolet Silverado, which is doing well so far in the publication's tests.