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Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

2014 Ram 1500 EcoDiesel gets 9,200-pound tow rating

The current-generation Ram 1500 is entering its fifth year on the market, but Ram's half-ton truck is not showing its age whatsoever. While we continue to wait for the fuel economy figures for the all-new EcoDiesel V6, Ram has released towing figures for trucks equipped with this new engine, as well as models fitted with the upgraded gasoline-powered V6.
The EcoDiesel - a $2,850 option - will help the Ram compete with V8-powered trucks with its max towing capacity of 9,200 pounds, which is just 50 pounds shy of the 2013 Ram 1500 with the 5.7-liter V8. The true benefit here is that the diesel should return impressive fuel economy in the process, and even though official estimates have yet to be released, Chrysler has promised that it will achieve more than 25 miles per gallon on the highway.
But even with the Pentastar 3.6-liter V6, upgrades to the eight-speed automatic transmission have resulted in an increase in towing capacity, now up to 7,450 pounds. This number is expected to be best in class for base-engine trucks.

2013 Ram 1500 tows away Motor Trend Truck of the Year laurels

Motor Trend has named their 2013 Truck of the Year, and this time, the coveted honor goes to Chrysler's 2013 Ram 1500. The Ram unseats the Ford F-150 pickup from Truck of the Year with a package that the magazine argues fulfills owners' needs for everyday usability as much as worksite utility.
MT points out that the 1500's available air suspension is a quantum leap in the light-duty pickup segment. This system can raise for more ground clearance or lower for highway driving. Chrysler has been pushing for friendly daily-driver manners for some time now - you'll recall it debuted coils in place of rear leaf springs in the 2009 Ram 1500, back when it the truck was sold under the Dodge nameplate. The new optional air setup is another step towards more comfortable everyday driving.
The Ram 1500 can also be paired with the company's 3.6-liter Pentastar V6 in place of the loveless 3.7-liter unit, in the process getting some pretty surprising fuel economy figures. MT also notes that the interior update - complete with available Uconnect 8.3-inch screen and new rotary shifter - is a welcome upgrade. These attributes have conspired to yield a deserving award for Team Ram, which MT says has nailed the motivations of light-duty truck buyers - comfort and capability in one package.