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AEV Ram Concept is an aftermarket Power Wagon

American Expedition Vehicles showed off its simply named Ram Concept at this year's SEMA Show in Las Vegas. Starting with a 2014 Ram 2500 Crew Cab and a 6.7-liter Cummins turbodiesel, the Michigan-based team at AEV, which has made a name for itself building ultra-capable Jeeps, promises that this Ram is a "complete vehicle package."
As part of that "complete vehicle package," the AEV Ram has been lifted three inches in front and two in the back, in order to give it a level ride. The suspension tweaks don't end there, though, as the geometry has been changed and custom shocks fitted, while AEV modified the truck's steering to make it more precise.
It rides on massive BF Goodrich rubber and 17-inch AEV wheels. The front bumper is from stamped steel and can accommodate a winch and auxiliary lights, as needed. Other body mods include flared fenders that can handle the larger rubber.

Marchionne: Midsize pickup still not in the cards; Ram 1500, Jeep Wrangler could use aluminum

During the Fiat-Chrysler briefings on Tuesday, Reid Bigland, head of Ram Trucks, outlined the new product plans for his brand, including confirmation that an all-new light-duty Ram 1500 will launch in 2017. From there, discussions spun off in two directions, with the main questions being: will Ram build a midsize pickup? And, following Ford's move to extensively use aluminum in its new 2015 F-150, will Chrysler be using this weight-saving material for the next round of its fullsize truck, as well?
"I think there is room for a Ram 1000," Fiat-Chrysler CEO Sergio Marchionne (pictured above) told members of the media, saying this is a conversation the automaker has been having internally for several years now. "We've tried this ... we've actually taken it to clinics," Marchionne stated, adding that the "response has been lukewarm."
"I have better use of aluminum in this house than a pickup truck." - Sergio Marchionne

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.