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Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

Mopar Muscle is Monster Jam's first OEM monster truck in over a decade

New monster trucks seem to join the Monster Jam circuit every year, but it's not often that one gets the official blessing of an automaker. That's about to change, however, as Chrysler's truck division has teamed up once again with Hall Brothers Racing - which already fields the championship-winning Raminator and Rammunition trucks - to field the series' first new Original Equipment Manufacturer monster truck in over a decade.
Dubbed Mopar Muscle, the new Ram monster truck will debut at the Monster Jam in Detroit on Saturday at Ford Field, at the first of six such events in which Mike Miller (who, incidentally, named his son Hemi) will drive the truck throughout the year.
Here's what you need to know: Based on a 2014 Ram HD pickup (or at least made to look like one), Mopar Muscle stands 10 feet tall and weighs over 10,000 pounds, and it's powered by the legendary Gen II 426 Hemi that celebrates its 50th anniversary this year. But instead of leaving the massive 7.0-liter engine as is, Hall Brothers Racing enlarged it to 565 cubic inches - a mind-boggling 9.3 liters - and supercharged it to 2,000 horsepower. That's a whole lot of muscle no matter what it's packed into. Check it out in our high-res image gallery above. You can also check out the full schedule of events in the press release below to see if the truck is coming to your area this year.

Ram pickups to keep it steel through 2020

One of the hottest topics in the industry these days is automakers' expanding use of aluminum, especially for vehicle bodies and platforms. While the lightweight metal has historically been the preserve of premium brands and sports cars, Ford shocked the industry when it announced that its 2015 F-150 would go aluminum-intensive for its new generation. As it turns out, the material change doesn't even mean a big jump in the prices for most of its trims. Possibly in reaction to the big change, General Motors is said to be using the lightweight metal in its next-gen trucks, too. That only leaves Ram as an open question among the domestics, and at least for now, the company is apparently in no hurry to push tin.
According to Reuters speaking with two, unnamed insiders, the Ram 1500 isn't getting an aluminum infusion until sometime after 2020. That's not to say the truck is going to be stagnant for the next half-decade or more, of course. According to Ram's five-year plan, there's a refresh for the 1500 coming in 2015 and much bigger changes on the way in 2017. Those same sources tell Reuters that further revisions aren't expected until at least 2021, which is when the aluminum could be added.
Fiat Chrysler Automobiles CEO Sergio Marchionne hasn't minced words about his thoughts on using the lightweight metal in pickups. "I have better use of aluminum in this house than a pickup truck," he said in May. Having said that, Marchionne was clear that if the material turns out to be revolutionary in the segment, the company would be willing to follow.