2014 Ram 1500 Tradesman/express on 2040-cars

Auto blog

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Ram recalling over 43k Promaster and C/V Tradesman vans for separate issues

Ram has announced that it will be recalling over 43,000 vehicles as part of a pair of campaigns targeting its two main cargo haulers, the ProMaster and C/V Tradesman.
In the case of its newer offering, the 2014 ProMaster, 21,470 vehicles are being recalled so that Ram dealers can replace the head restraints. The current restraints apparently leave too large of a gap between it and the occupant's head. Of the over 21,000 vans being recalled, nearly 19,000 are in the United States while the remaining 2,500 are in the barren tundra we call Canada.
For the old C/V Tradesman, meanwhile, its recall has been prompted by an investigation into the side-curtain and thorax airbag sensors. It was found that on vehicles lacking rear climate and audio systems in the back, a gap where these components should be could "generate a resonance" that could affect the sensors' operations. 22,115 vehicles are affected, covering model years 2013 through 2015. As with the ProMaster, the vast majority of vehicles are found in the United States, while just under 4,000 are in Canada.

2013 Ram Heavy Duty seeks to obliterate rivals with claimed 30,000-pound max tow rating

No one can accuse Ram of backing away from the full-size truck arms race. Chrysler has officially dropped the payload details on its 2013 Ram Heavy Duty, and the 3500 now packs a maximum trailer weight of 30,000 pounds. Chew on that number for a moment. That's 15 tons, or the equivalent of a dozen Mazda MX-5 Miata convertibles stacked on a trailer, and it's also a whopping 6,900 pounds more than the closest competitor to the Ram 3500, the Chevrolet Silverado 3500 HD. Ram engineers have cranked the truck's 6.7-liter Cummins turbo-diesel engine to a ludicrous 850 pound-feet of torque, up 50 lb-ft over the 2012 model. "Shock the world" figures, all.
Throw in a stiffer frame, stouter transfer case, beefed-up transmission and brawnier U-joints in the driveline, and you have what Ram is calling "the most capable trucks we've ever built." That includes the Ram 2500, which has seen its towing capacity swell to 18,350 lbs and its Gross Combined Weight Rating jump to 25,000 lbs. Look for the 2013 Ram 3500 HD to bow at the 2013 Detroit Auto Show, and be sure to check out the full press release below for more information.