2014 Ram 1500 Tradesman/express on 2040-cars

Auto blog

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

Winnebago Trend, Travato are first ProMaster-based RVs

While Ford has been the dominant supplier of chassis, engines and platforms for the recreational vehicle industry in modern times, its market share has been eroded by the increased availability of new commercial vehicles on the market. In the days of Daimler-Chrysler, the Sprinter was Chrysler's alternative to the Ford E-Series as a basis for Class B and C motor homes. But then Daimler split and the Sprinter went back to being a Mercedes product in the US, though it still continued currying favor in the RV world by offering diesel power with a smaller footprint. With the marriage of Chrysler and Fiat, though, the Pentastar brand once again has a foreign-sourced commercial van alternative - the Ram ProMaster - and Winnebago is the first RV manufacture to make it into a motor home.
Actually, Winnebago has unveiled a pair of ProMaster-based RVs: the Trend and Travato. The Trend is a Class C motor home, which generally means it's based on the chassis cab version of a van and features a bed over the cab and larger body for living space behind the B-pillars. Available in a tidy 24-foot length, the Trend can be had with two floor plans, both of which include large sleeping areas, a bathroom, kitchen and a dinette. The Trend also has some unique touches, including seats in the cab that swivel around to face the rear and three-point seat belts for the dinette.
The second ProMaster-based Winnie is the Travato, a Class B motor home, which is basically the full van model with as many amenities for living crammed into its quarters as will fit. The Travato measures in at just under 21 feet in length, but packs the full RV experience into the ProMaster's tall body, including a double bed, full bath, kitchen and dinette. The rear bed can even flip up and out of the way, allowing stowage of larger things likes bikes through the van's rear double doors.

Ram truck owner who stopped lawbreaking teen joyride gets truck repaired for free

Here is a story that should make you feel a little better about modern society. Bryson Rowley, the concerned man in Utah who put himself in danger to stop an out-of-control, joyriding teen, is getting his damaged pickup fixed free of charge.
It all occurred after a kid stole his grandfather's Hyundai Veloster. As part of a police chase, he went speeding through a park where children were playing and into a neighborhood. When it appeared that the pursuit was returning to the park, Rowley got into his Ram and drove into the little, white coupe instantly stopping it. However, after the collision, his truck needed a new front bumper.
People in the community have banded together to make sure that Rowley didn't have to pay for any repairs, according to Car Throttle. A company called Fusion Bumpers even shipped out a replacement to him. It's nice to see that people putting out a helping hand to repair the damage to his truck.