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Porsche Cayman GT4 speeds back into view

We're all familiar with the succession of numbers that follow the letters GT on a hard-core Porsche 911: the GT1 that was Stuttgart's Le Mans contender in the late 90s, the GT2 that packs turbochargers but without the Turbo's all-wheel drive and excess weight, and the naturally aspirated GT3 that's the enthusiast's choice. But a GT4? That's something new, and exactly what Porsche has in store.
Spied testing in Germany once again is the upcoming GT4 version of the Porsche Cayman, set to supersede the existing GTS and take the place of the previous Cayman R at the top of Porsche's junior sports car range. This latest batch of spy shots doesn't show us much more than the last crop, but gives us a much clearer view at what promises to be the most hardcore Cayman to date.
As you can see, the Cayman GT4 packs a much more aggressive aero kit and rolling stock than any version we've seen to date. It's got a lip spoiler, big air dam and GT3-style vent in front of the hood, deep air scoops along the flanks, a set of spindly alloys packing oversized brakes, a diffuser with twin central exhaust tips around back and a rear wing that's likely to be replaced with a sleeker unit before the GT4 reaches production.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche teams with Delta airlines to woo VIP passengers

The next time you're waiting for a flight at Hartsfield-Jackson Atlanta International Airport, see if you can spot a Porsche Cayenne or Panamera zipping between aircraft on the busy tarmac. The high-performance German vehicles aren't there practicing for an upcoming autocross; they are tasked with whisking some of the airline's most important customers between flights so they can keep their busy schedules intact.
Launched nearly two years ago, the program has proven popular with the automaker, airline and passengers as all benefit from the unique arrangement. Atlanta-based Porsche is able to showcase its cars to Delta's frequent-flying Medallion members, the airline is recognized for providing unusual perks to its high-value customers and those fortunate enough to be surprised with a quick lift are able to make connections without a stressful run through the terminal. Based on its success, the airline is rolling our similar programs in New York, Los Angeles and Minneapolis this month.
And don't think Porsche is the only automaker working with an airline to entice its frequent flyers. Mercedes-Benz ran a program over the summer that offered purchasing and leasing incentives to MileagePlus Premier members of United Airlines, and the two are currently shuttling top fliers around Houston's George Bush Intercontinental Airport in the automaker's S-Class and GL-Class models.