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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

2014 Porsche 911 Turbo Cabriolet spotted testing in the nude

The Porsche 911 wouldn't be the Porsche 911 unless there were twenty-something different models to choose from (note: we are not complaining), and the latest one was just spied by our trusty photographers out on Germany's Nürburgring. Feast your eyes on the 911 Turbo Cabriolet - the droptop version of the new Turbo wonder that debuted in May - looking all sorts of stealth in its black-on-black-on-black prototype scheme.
Mechanically, the 911 Turbo Cab should be identical to the fixed-roof version, meaning a twin-turbo 3.8-liter flat-six engine will live in the car's rump, putting out something like 520 horsepower. Of course, there's also the hotter Turbo S version of the coupe, and we expect that to get the droptop treatment, as well, with 560 horsepower on tap. The added weight of the folding top and additional structural supports will likely make for slightly slower 0-60 times for both cars, though considering the base Turbo will hit 60 miles per hour in 3.2 seconds, "slower" is a very relative term indeed. All that force will run to the ground via all-wheel drive, managed by Porsche's seven-speed PDK dual-clutch transmission.
The wide stance of the 911 Turbo Coupe carries over to the Cabriolet, no doubt fitted with the same (standard) 20-inch wheels. Inside, the usual luxury amenities will be on hand, along with nearly endless customization options.

Porsche becomes first company to rent out Vatican's Sistine Chapel

We wouldn't go so far as to say God is a Porsche fan, but those in charge of one of the holiest Christian spots on our little blue marble are welcoming the German automaker into one of the religion's most revered and beautiful settings - the Sistine Chapel in Vatican City. In so doing, Porsche will reportedly become the first company to rent out the holy hall for a corporate function.
Now, it's not like Pope Francis has signed off on Porsche doing do donuts in a 911 underneath Michelangelo's The Creation of Adam. Instead, the Vatican has rented out the home of the Papal Conclave to the Porsche Travel Club, which will host a classical music concert. The Travel Club organizes events and tours across Europe for Porsche enthusiasts, with the Vatican concert just one part of a tour of Rome.
According to Automotive News Europe, Porsche will sell 40 tickets - at 5,000 euros each ($6,379) - to the event, while the Vatican has confirmed that the Pope will not be in attendance.