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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Porsche reveals new 911 Turbo Cabriolets, starting from $160,700*

Porsche has come a long way from the days when its entire model line revolved essentially around the 911, but its prototypical rear-engined sports car is still what it's known for best, and still keeps the German automaker pretty busy. With a seemingly endless array of variations on the theme, the 911s just keep on coming until a new generation arrives and then it starts all over again. And what we have here is the new king of the hill (for now, anyway).
Set to debut at the Los Angeles Auto Show a little less than two months from now are the new Porsche 911 Turbo Cabriolets. And no, that's not a typo: that's cabriolets, plural, because what you're looking at are two new models. First up is the 911 Turbo Cabriolet, whose 3.8-liter twin-turbo flat-six develops 520 horsepower, driving the droptop to 60 miles per hour in 3.3 seconds. That's Porsche's claim, and we have a feeling it's a bit conservative. But if that's still not enough, the 911 Turbo S Cabriolet adds an extra 40 hp for a total of 560 to drop the benchmark acceleration run down to 3.1 seconds.
That makes the new topless Turbos 30 horses stronger and 0.2 seconds quicker than the respective models they replace, but the weight penalty involved with replacing a fixed roof with a folding one (and the necessary structural reinforcement) does make the new 911 Turbo Cabs a smidgen more lethargic than their contemporary coupe counterparts, which run the gauntlet in 3.2 and 2.9 seconds in standard Turbo and upgraded Turbo S specs, respectively. They only lose a single tick on the top speed, though, which clocks in at a follicle-tickling 195 mph in either spec. Otherwise the specifications are as identical as you might expect.

2015 Porsche Macan S

I'd be willing to bet that 99 percent of all Porsche Macan owners will never take their vehicle on a track or see any more off-roading than a dirt path to a summer cottage, yet I maintain that there is no better venue to explore the absolute outer limits of the automaker's newest small family transport than on a racing circuit and an off-road course. It's testing at each extreme of the vehicle's operating envelope, with both challenges requiring very different capabilities. With that in mind, and looking forward to dirty floor mats and corded tires, I jumped at the opportunity from Porsche to wring out its new Macan S at Willow Springs International Raceway, located in Southern California's high desert.
The range-topping Macan Turbo (base price $72,300 plus $995 destination), with its 400 horsepower twin-turbocharged 3.6-liter V6 gets most of the glory these days. But many, including myself, would argue that its slightly less powerful sibling, the Macan S, is actually the pick of the new litter. Despite having 60 fewer horses under the hood and giving up six-tenths of a second in the sprint to 60 miles per hour, it costs a massive $22,400 less - money better spent on equipment that improves the crossover's ride comfort and capability, or perhaps a well-used Boxster for weekends.
Despite a reasonably attractive starting price of $49,900 (plus destination), very few Porsche buyers will leave the showroom with a base model. My Dark Blue Metallic Macan S tester was equipped with a slew of mechanical upgrades, including air suspension with Porsche Active Suspension Management (PASM), Porsche Torque Vectoring Plus (PTV Plus), Sport Chrono Package and 21-inch 911 Turbo Design wheels. A Premium Package and a few other miscellaneous options bloated its price to $69,870. That's a very steep price for the premium compact crossover segment, but it's still less than a base Macan Turbo.