1976 Porsche 930 on 2040-cars

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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche creates 'symphony' with seven generations of 911

At Porsche, things are getting a bit wild on the 50th anniversary year of the 911. To celebrate it (again) in yet another inventive way, the automaker has called on the musical talents of seven generations of the rear-engine sports car (please suspend your disbelief, at least for the length of the video, and assume that generation two started in 1974) to perform a song that has eight notes. We're wondering which 911 is pulling double duty...
But before the Porsches are lined up for the short recital, the drivers let loose and drift them inside a hangar. Watch the video below, and tell us in comments which was more impressive: the song or the drifting.

New Porsche 4-cyl engines to range from 1.6L to 2.5L

Recent rumors of a turbocharged, flat-four-engine from Porsche for the Boxster (pictured testing above), Cayman and maybe other models go back over a year. The latest scuttlebutt indicates that there could be three variants on the horizon with 1.6-, 2.0- and 2.5-liter displacements and power as high as 360 horsepower.
Car magazine in the UK claims to have access to the specifications for the project and thinks the 2.0- and 2.5-liter versions are guaranteed for production for the Boxster and Cayman. However, it believes a question mark still looms over the 210-hp 1.6L because the engine would go into a new, smaller sports car that still doesn't have a green light for production.
Regardless of displacement, the new fours would be turbocharged and direct-injected. The 2.0-liter would produce around 286 hp and 295 pound-feet of torque, and the 2.5-liter would make about 360 hp and 347 lb-ft. Earlier reports pegged some parts sharing with the current flat-six.