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This is how the new turbo Porsche 911 Carrera sounds

We have our first audio sample of the turbocharged flat-six engine in the standard Porsche 911 Carrera. By way of reminder, the boosted 3.0-liter engines will put out 370 horsepower and 331 pound-feet of torque in entry-level guise, 420 ponies and 368 lb-ft in the S models. To our ears, it sounds good. Yes, it's a commercial, true, we don't know what audio trickery the agency whipped up during post-production. But the sound in the commercial is good. Besides, Porsche knows what it's doing. Every time the brand breaks one of the purist's laws, the 911 accelerates through the wailing and gnashing of teeth to sell better than ever. Heck, the company's own engineers tried to beat the 911 with the introduction of the arguably much better 928, and we see how that turned out. So no matter what we think of the commercial, we have a feeling the sound of the turbocharged standard 911 will remain the same mythical siren to enthusiast ears around the world. On top of that, the new coupe and convertible are quicker, faster, more powerful, and still come with a seven-speed manual transmission if you choose. Porsche might taketh away, but to make up for it they giveth and giveth and giveth. Check out the noises in the video above, and some more of the advanced features on the new 911 in the video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

UK Porsche GT3 owners are irked that other countries are getting better deals

Porsche 911 GT3 owners in the United Kingdom are up in arms, but it's not for the reason you might think. Okay, well it sort of is. See, it's been fairly well documented that 911 GT3 owners have had their cars grounded over concerns that the engines could catch fire. Porsche is rushing to build and install replacement engines in all 800 or so cars, scattered around the globe.
This isn't really the issue. The problem for these British owners is compensation. While the car's have been grounded, car notes still need to be paid. To deal with this, American GT3 owners are being paid $2,000 per month. German owners get 175 euros ($242 at today's rates) per day while a GT3 owner in Dubai is allegedly receiving $12,000 (it's unclear if this is a lump sum or a monthly payment). Basically, if you aren't able to drive your six-figure super car, you shouldn't have to pay for it. Seems reasonable regardless of the make.
British owners, though, aren't being compensated, and for 30 to 35 owners, that's not acceptable. They've banded together and are led by Sunil Mehra.