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Porsche picks Maria Sharapova as brand ambassador
Tue, 23 Apr 2013Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?
Watch onboard video of the Porsche 918 Spyder's record 'Ring lap
Tue, 10 Sep 2013"Pics or it didn't happen!" You could almost hear the Internet shouting this when news started to trickle in about a sub-seven-minute Nürburgring lap by the new Porsche 918 Spyder. Well, after an official press release, which we ran earlier today, we have your "pics." Moving pics, to be more exact. Porsche has released on-board footage of the 6:57 lap.
The video, which runs about eight-and-a-half minutes, and shows the 918 from inside the car on a flying lap of the German track. Perhaps what's remarkable is just how undramatic it all looks. Sure, there's some sawing at the wheel from test driver Marc Lieb (one of three testers, including legendary rally king Walter Röhrl), but he makes wrangling the Martini-liveried 918 look kind of easy.
Take a look down below for the full, on-board video, and then click over and read our initial write-up from earlier this morning and take a glance at the more stylized video that Porsche originally posted.
Porsche recalling 4,400 911, Boxster and Cayman models over hood latches
Mon, 03 Nov 2014Porsche has issued a "precautionary" and voluntary safety recall affecting some 4,400 sports cars across the globe. Here in the United States, the recall includes 1,382 911, Boxster convertibles and Cayman coupes, all of which are from model years 2014 and 2015.
Porsche will be replacing the lock bracket for the front cargo area (the frunk) after internal testing revealed that, while the vehicles meet "strength requirements," specific parts might not meet the company's quality standards throughout the vehicle's life. There have been no reports of accidents or injuries.
Owners of the affected cars will be notified within 60 days and will need to report to a nearby dealer for a free repair, which should take about 30 minutes.